Yeah‼️ SiennyLovesDrawing 👩🏻 has recently witnessed the launch 🎉🎊 between AirAsia ❤️✈️ and Pestle & Mortar Clothing (PMC) 👕👚collaboration 🤝
‘PMC x AirAsia: S.E.A. Pride’
It’s an exclusive capsule collection with the theme of celebrating & championing Southeast Asia 🗺 🌍, its culture & its people 👫👭👬
This collection aims to spark conversations 🗣👥👤👥 as the designers were given full creative freedom in expressing the essence of Southeast Asia 🗺🌍 through their eyes 👀 , ultimately showcasing to the world 🌍 what Southeast Asian artists have to offer
Designed by 7️⃣ different Southeast Asian designers from;
- Malaysia 🇲🇾 (Pestle & Mortar Clothing)
- Vietnam 🇻🇳 (Headless)
Ho Chi Minh City-based Quang Minh founded Headless in 2015 when he could not find the clothes. Boasting a distinctive unisex style inspired by anime, Headless has since grown into one of Vietnam 🇻🇳 ’s most unique streetwear brands
- Cambodia 🇰🇭 (Lisa Mam & Peap Tarr)
Peap Tarr has his roots in graffiti art culture, later combining his New Zealand 🇳🇿 & Cambodian 🇰🇭 heritage to create a unique form of street art that has caught the attention of art lovers around the world with its signature sinister yet tranquil imagery
Lisa Mam is a young, up-and-coming urban artist from Phnom Penh who embodies the city’s new 🆕 energy. As the 1️⃣st official female street artist in Cambodia 🇰🇭 , she has been perfecting her unique style since 2010 & has been featured in several collaborative exhibitions throughout Asean
- Thailand 🇹🇭 (Mamablues)
One of Thailand 🇹🇭 ’s most sought-after street artists, Fawalai Sirisomphol, 1️⃣st made a name for herself as an illustrator & mural artist. With a background in interior architecture, she is best known for creating larger-than-life pieces featuring characters & slice-of-life imagery
- Philippines 🇵🇭 (Don’t Blame The Kids)
This clothing brand centered on youth culture, one that thrives on hard work, passion & the unconventional. It’s designed to instill a strong sense of purpose, positivity & community among kids 👶🏻👧🏻🧒🏻👦🏻🧑🏻 & the kids-at-heart the world 🌍 over
- Singapore 🇸🇬 (Sam Lo)
Known as the ‘Sticker Lady’ following a run-in with the law several years ago, artist Sam Lo blends Eastern & Western influences to create uniquely Singaporean 🇸🇬 work, which include the iconic design of the Nike Singapore flagship store in Jewel Changi Airport 🛩
Launched by Head of Brand, AirAsia Group Rudy Khaw, and Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh at REXKL, the line features 7️⃣ clothing & accessory items e.g. 3️⃣ unisex t-shirts, 1️⃣ 5-panel cap, 1️⃣ luggage tag, 1️⃣ bum bag & 1️⃣ set of 3 pins
Head of Brand, AirAsia Group Rudy Khaw said, “We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing 👚👕, to elevate the presence of Southeast Asian brands in our lifestyle offerings. This partnership 🤝 has opened up opportunities for regional artists & designers to collaborate 🤝 & showcase their work on our extensive network as well as online & we hope this will encourage more young designers in Asean to find new 🆕 ways to express themselves & their rich heritage.”
Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh said, “We are a storytelling company 1️⃣st & a clothing 👚👕 brand 2️⃣nd. We at Pestle & Mortar Clothing 👕👚 use our apparel as a canvas for stories & we aim to spark conversations through our designs & ultimately show the world 🌍 what Southeast Asia is capable of. This collaboration 🤝 with AirAsia ❤️✈️ is extremely special to us as we kick off our year long 🔟th Anniversary Campaign with them & at the same time we get to highlight Southeast Asia region 🗺🌍 through the eyes of 7️⃣ different storytelling artists.”
This collection will be available for purchase 🛒🛍 starting 10am, 15 Feb 2020 on selected AirAsia flights, Major Drop Sunway Pyramid & Major Drop Midvalley
Online shopping🛍🛒🌐 via https://pestlemortarclothing.com/collections/pmc-x-airasia
You may also enjoy your reading via her Medium blog 🌐 https://siennylovesdrawing.medium.com/southeast-asian-pride-showcased-through-airasia-pestle-mortar-clothing-collaboration-20e8a97147a2
More of SiennyLovesDrawing 👩🏻 ‘s stories via 🌐 https://medium.com/@siennylovesdrawing
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