Hey ๐๐ป all, this time as an online shopping fan ๐๐๐๐๏ธ, SiennyLovesDrawing ๐ฉ๐ป is excited to share that Bayu Somerset, a pioneering fashion brand breathes ๐ life into the local fashion scene with their vibrant designs & inclusive vision. Founded in 2021 by Ms Diana Kamalul & Mr Emir Fauzi, a former banker couple ๐ง๐ป๐จ๐ฝโ๐ผ, Bayu Somerset was born from a desire to fill the gap for funky & colourful baju kurung. Traditionally dominated by understated aesthetics, Bayu Somerset offers unique pieces accessible to all, regardless of age, background, skin tone, size, occasion, or season ๐คฉ๐
Beyond Raya ๐โจ๐ : Bayu Somerset Redefines Traditional Clothing for Everyday Style
Bayu Somerset Fosters Baju Kurung Love ๐ Through Shopee Live
While maintaining their 5๏ธโฃ physical stores, Bayu Somerset has become a rising star โญ โจ in the e-commerce world ๐๏ธ๐๐ Now entering their 3๏ธโฃrd year online, they’ve embraced the challenges & constant learning that come with the digital landscape. Driven by the need to adapt, Mr Emir ๐จ๐ฝโ๐ผ, highlighting their tech-driven approach, emphasises their focus on keeping up with current trends like livestreaming & affiliate marketing
“Transitioning to e-commerce ๐๏ธ๐๐ required a lot of learning & adaptation, especially keeping up with current trends,” says Mr Emir ๐จ๐ฝโ๐ผ
“It demanded significant resources, but the potential benefits for the company & brand were undeniable. Shopee๐งก was definitely critical in helping us navigate the challenges of going online. They not only helped entice customers to buy but also exposed our brand to a wider audience. Brand exposure is vital in the e-commerce world & the stability of the Shopee๐งก platform is something I truly value.”
Bayu Somerset takes a dynamic approach to Shopee Live, broadcasting 8๏ธโฃ hours a day, 2๏ธโฃ hours per session, regardless of the season. This strategy ensures consistent customer engagement that transcends seasonal peaks like Raya ๐๐โจ While acknowledging the tenfold sales increase ๐ during Raya, Bayu Somerset prioritises sustainability over seasonal reliance. Aligned with their ethos of promoting baju kurung for everyday wear, Bayu Somerset introduces at least 2๏ธโฃ ๐ collections monthly, with sizes available up to 5XL to ensure inclusivity
During their Shopee Live sessions, hosts passionately discuss the wearability of the garments, highlighting the breathable cotton fabric perfect for Malaysia’s climate ๐ฒ๐พโ๏ธ๐ With affordability in mind, they offer pieces as low โฌ๏ธ as RM79, without compromising quality. During Ramadan month, the hosts also showcase the Raya collection ๐๐โจ, which consists of 8๏ธโฃ diverse collections featuring 6๏ธโฃ to ๐ patterns each, including kidswear & menswear. These designs boast inspirations from Malaysian ๐ฒ๐พ culture alongside fun cultural fusions like Moroccan, Mexican & African influences. Additionally, a recent collaboration with local illustrator Arina Azhar brings a whimsical vibe to their offerings, adding an exciting twist to their collections
Customer reviews & Shopee Live comment sections overflow with enthusiasm for Bayu Somerset’s baju kurung. 1๏ธโฃ satisfied customer exclaims, “I wore my Bayu Somerset baju kurung while gardening! It’s so versatile, I love ๐๐ it!”
Another shares, “I often wear mine to the supermarket and for cafe hopping. The fabric is light but durable, perfect for daily wear.” These live sessions go beyond product showcases; they foster a community around comfortable & versatile fashion
Bayu Somerset actively engages with customers through Shopee๐งก’s features like Shopee Coins ๐ช & vouchers ๐, enriching the shopping journey ๐๏ธ๐๐๐ฏ๐๐ป Offering discounts & rewards incentivizes repeat purchases and builds customer loyalty. Furthermore, their participation in Shopee๐งก’s Raya campaign including the livestreamed #ShopeeRaiLokal Raya Stail Kita fashion show watched by over 70K Malaysians, leverages the platform’s extensive reach during festive ๐๐ seasons to showcase their latest collections & offer special promotions. By strategically utilising Shopee๐งก’s features and campaigns, Bayu Somerset amplifies brand visibility & elevates the customer experience
Additionally, Ms Diana ๐ง๐ป elaborates on the brand’s success with the Shopee Affiliate program: “We’ve seen a significant impact from affiliates who actively promote Bayu Somerset on social media platforms, particularly the X app ๐ฒ These affiliates play a crucial role in enhancing our brand credibility through their testimonials, shared experiences & endorsements, ultimately driving sales conversion.” By leveraging the Shopee Affiliate program, Bayu Somerset effectively spreads the message about their brand values, affordable pricing & unique designs, expanding their reach & market impact ๐ฏ๐๐ป
Bayu Somerset isn’t resting on its laurels. Fueled by their entrepreneurial spirit, Ms Diana & Mr Emir ๐ง๐ป๐จ๐ฝโ๐ผ offer a roadmap for aspiring e-commerce sellers: “Maximise Shopee’s features like Live sessions and the Affiliate Program to amplify brand exposure,” Diana suggests. “Adapt winning strategies from other platforms to Shopee Live and see what resonates with your audience.” Mr Emir emphasises the importance of continuous adaptation: “Staying updated with current trends & adapting to the ever-changing e-commerce landscape is crucial for relevance & competitiveness. Continuously evolve your strategies to stay ahead of the curve.”
In just 3๏ธโฃ years, Bayu Somerset has become a cornerstone of the local economy & community, employing 60 full-time staff & 30 part-time staff, with 95% of them being women. The brand has sold over 8,500 pieces on Shopee๐งก, with the Merdu Kebarung in Cream color emerging as the bestseller. With almost 30k followers on Shopee๐งก & a stellar 4.9-star rating, the brand continues to thrive & resonate with its growing customer base ๐
Yes , SiennyLovesDrawing ๐ฉ๐ป๐ฏ also felt secured & safer to shopping online with verified โ ย Shopee sellers
She is now ๐ฉ๐ป๐คฉ๐๐๏ธย so excited happy checking out these beautiful fashion designs from Bayu Somerset, how about youโโ๏ธ
siennylovesdrawing 