Remember SiennyLovesDrawing shared about 11street earlier?
SiennyLovesDrawing was being invited recently to witness 11street’s launch of its international online shopping 🛒 🛍 event campaign – ‘Shop The World’ 🌎, to bring to its consumers millions of internationally-branded products especially from countries such as China 🇨🇳 , Japan 🇯🇵 , Korea 🇰🇷, Taiwan 🇹🇼 & USA 🇺🇸
Wong Siew Lai, Vice President of Marketing Communications, 11street shares that the ‘Shop The World’ 🌎 campaign is 11street’s brainchild, to satiate the growing consumers’ demands for greater product variety & renowned global brands online with enticing deals & promotions.
“Today, 11street has close to 10 million products listed on our platform & as a matter of fact, more than half of them are popular cross-border products & international brands. As one of the leading e-commerce platforms 👨🏻💻👩🏻💻 in Malaysia 🇲🇾 , we want consumers to be able to shop the world 🌎 without needing to leave the country. To do this, we have struck up partnerships with popular global names. Through these partnerships we have ramped up our offerings for the benefit of our consumers,” Wong adds.
This campaign will see synergies between 11street & 3 leading global e-commerce 👩🏻💻👨🏻💻players which brings with it a large variety of popular overseas products.
i. its parent company, 11street Korea 🇰🇷
ii. UiTOX from Taiwan 🇹🇼
iii. WorldFront from Australia * 🇦🇺
* – WorldFront is global e-commerce 👨🏻💻👩🏻💻 player with fulfillment centres across 3 countries i.e. United Kingdom (UK) 🇬🇧 , USA 🇺🇸 , & New Zealand 🇳🇿 . WorldFront also owns & operates the largest online marketplace in New Zealand 🇳🇿 & Australia 🇦🇺. Established in 2004 & now with over 23 million products across a diverse range of categories, WorldFront has established itself as the leading product supplier to marketplaces across the world 🌎
Ben Powles, CEO of WorldFront adds: “WorldFront is looking forward to this partnership with 11street. As the largest marketplace in Australia 🇦🇺 & New Zealand 🇳🇿 , we want to offer Malaysian consumers our range of products from Australia 🇦🇺 , the UK 🇬🇧 & the USA 🇺🇸 at competitive prices 💲💱through our store – Awesome Everyday Prices on the 11street platform.”
“We have over 1 million products including many bestselling brands across all of 11street’s categories available for this campaign & we pledge to increase our product count on 11street to 3 million by mid-2017. We aim to break the geographical barrier and give all Malaysians access to the best products from across the world by leveraging 11street’s ‘Shop The World’ 🌎 campaign,” Powles shares.
Kick starting from 11 March, the ‘Shop The World’ 🌎 campaign will see 11street offering promotions on international products & global brands at up to 99% discounts & free overseas shipping for selected items, on top of giving away total RM1million worth of petrol vouchers for consumer purchasing items from the campaign listings, as a bonus to encourage more consumers to shop online, save cost and manage rising costs of living.
Exclusive Pre-orders and Irresistible Deals Available. It’s So Easy, Click-Click Saja!
Also taking part in the campaign are established global brands such as Coleman, Laneige, MamyPoko, MSI, Philips AVENT and Primer Group (the local distributor of International fashion labels such as Flossy, Jansport, Native & Outdoor Products) making the ‘Shop The World’ 🌎campaign a truly holistic one & positioning 11street as a global marketplace galore with bundled promotions, shocking discounts only available on the platform & exclusive pre-orders for the most anticipated gadgets coming to town.
Galore of RM1million Worth of Petrol Vouchers
The ‘Shop The World’ 🌎campaign comes with a shopping 🛍 bonus in the form of petrol ⛽️ vouchers up for grabs. In view of rising petrol ⛽️ prices, 11street is going the extra mile, by offering RM10 worth of petrol voucher for every RM100 spent on products & brands registered under the ‘Shop The World’ 🌎 campaign.
Wong ends: “This is a small treat for our shoppers, & a way to thank them for their support. In fact, our ‘Shop The World’ 🌎 campaign is only the beginning to what we have in the pipeline for our shoppers. We want our customers to experience a truly global shopping experience. In time, our customers will realise just how small the world is when they shop on 11street, as we continue to boost our product variety and inventory of global brands.”
Quotes from 11street’s brand partners
PY Choy, Chief Executive Officer of Momentum Strike, the Exclusive Distributor of Coleman
“Our motivation for the partnership is simple – to showcase the best Coleman has to offer on 11street’s platform, especially to sports & outdoor enthusiasts. To mark the partnership, we are offering exclusive deals on 11street, but we also have plans in the pipeline to boost our product listings on the platform.”
Margaret Chin, General Manager, AmorePacific Malaysia, a conglomerate that owns Laneige
“Laneige fans would be delighted to know that we are launching our newest product – the Two Tone Tint Lip Bar – exclusively on 11street, with gifts & special giveaways 🎁 for purchases above RM150 & RM250. We are confident that 11street will provide us with the platform to reach out to our target audience, given its standing as one of Malaysia’s 🇲🇾 largest e-commerce 👩🏻💻👨🏻💻 sites.”
Beh Kok Seong, Senior Sales Planning Manager, MamyPoko
“11street is one of our trusted & valued e-commerce partners, so we are delighted to be a part of its ‘Shop The World’ 🌎 campaign. Our brand is synonymous with providing care & protection for infants & toddlers 👶 & is well trusted by Malaysian parents. We hope that through this partnership, we are able to reach out to a wider pool of consumers & enable them to purchase our products at more competitive prices.”
Pia Huang, Marketing Manager, MSI Malaysia
“We are excited to exclusively partner with 11street for the launch of our GE62 Camo Squad Limited Edition notebook. MSI is confident the partnership will help elevate our brand awareness & make our products more readily available to consumers. To celebrate this partnership, consumers will be able to pre-order the gaming notebook exclusively on 11street & stand a chance to get a free Ghost Recon Main Game & season pass worth RM350 approximately.”
Yvonne Wong, Marketing Manager, Philips AVENT
“Business expansion & consumer outreach are two key things Philips AVENT look into when partnering other platforms, so for us to feature our high-quality products on 11street – this says a lot about the confidence we have in them. This partnership marks a good stepping stone for us onto the e-commerce 👨🏻💻👩🏻💻 sphere & help us achieve our goal of enabling more consumers, especially new parents, to purchase our products.”
Niklas Yong, Marketing Manager, Primer Group of Companies
“While we are still new to e-commerce, we have a steady fan base overseas. As such, we are thrilled to introduce our brands such as Flossy & Jansport to Malaysian shoppers. These brands are no stranger to celebrities & fashion enthusiasts around the world, & we are positive that in no time, our consumers will catch on the trend.”
The ‘Shop The World’ campaign will run from 11 March to 18 April, encompassing deals that will see consumers through upcoming festive periods.
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