Hey 👋🏻 all, this time as an online shopping fan 💖🌐🛒🛍️, SiennyLovesDrawing 👩🏻 is excited to share that Shopee🧡, the leading e-commerce platform in Southeast Asia 🌏 & Taiwan 🇹🇼, on 5 March 2024, unveiled its #ShopeeRaiLokal Raya Stail Kita fashion show on Shopee Live, to inspire Malaysians nationwide to dress well & buy local. Themed ‘Tarakucha Retro’, Shopee collaborated with long-term sellers, celebrities & influencers to style Malaysians for 3️⃣ 2024 trends this Raya: kek lapis, burnt orange & nostalgia with a twist
“This fashion show is a love letter 💌 to the golden days of P. Ramlee & Saloma,” said Shopee🧡 Head of Marketing, Mr Kenneth Soh 👨🏻💼
“By design, fashion & beauty on Shopee🧡 is deliberately wholesome & inclusive for all Malaysians who need to balik kampung, pay respects to their elders & attend Raya celebrations 💚✨all over the country with dignity. With Raya Stail Kita, Malaysians can now dress with style & support their local sellers.”
Fashion Show Celebrates Kek Lapis, Burnt Orange 🍊 & Tarakucha Retro
Raya Stail Kita fashion show is the 3️⃣rd chapter in #ShopeeRaiLokal, an episodic content platform to feature local sellers who build communities*. 🔟 Shopee muslimah 🧕🏽 fashion sellers, namely Ashikin Ahmad, Liyana Collection, Adnaa, Indah Pesona, Hernes, Inhanna, Zoe Arissa, Panda Eyes, Bayu Somerset & Mikaseries by Zoey Rahman & Habib Jewels joined in the spirit of gotong-royong to sponsor outfits & accessories to complete the looks. Sponsoring brands lending their generosity to the event included beauty & skincare 🥰💄names such as Y.O.U, SimplySiti, SilkyGirl, Papa Feel, Mikaseries, lemooc, Emina, Dazzle Me, barenbliss, Alha Alfa & AISASEA
* #ShopeeRaiLokal: Previously, Shopee🧡 launched a 💯-page guide to top Malaysian sellers in every state, Unveiling Hidden Gems, & filmed a documentary, Breaking Barriers Online
The curation of fashion runway’s looks was in line with the survey result from Raya Stail Kita study** covering Malaysian shoppers on the platform
The survey revealed that over 9️⃣ in 🔟 surveyed are driven to shop by coordinating looks with their whole family this Raya. 5️⃣ in 🔟 embrace the layer cake Raya trend, 4️⃣ in 🔟 buy retro outfits & the remainder search burnt orange 🍊
** Raya Stail Kita survey was conducted on 1,040 respondents across Malaysia 🇲🇾 in Feb 2024 on Shopee’s marketplace app 🧡📲
Across the platform, Malaysians overwhelmingly prefer cotton (over 50%) as the fabric of choice, followed by silks (20%) & Songket (15%). A minority shop for brocade & organza
The top colours Malaysians are shopping 🛒 🛍️ for this Raya are: neutral tones (50%), then flaming vibrant colours like reds ♥️, oranges 🧡 & gold yellow 💛 (30%), followed by solid dark greens 💚 & purples 💜 (20%)
A departure from run-of-the-mill fashion shows, Shopee’s runway slowed down the models’ catwalks to teach audiences nationwide how different garments could be styled from a variety of brands for each look to coordinate with their whole families
Body positive model Hikma Al Hassan headlined Shopee’ inclusive & affordable looks that were curated based on how Malaysians are shopping 🛒🛍️ for their Baju Raya online. With its 1️⃣st look, Kek Lapis, Shopee called for Malaysians to experiment with unconventional layering of colors, prints & textures. As popularized by Intan Najuwa at her wedding recently, Shopee then presented various ways to dress Burnt Orange 🍊 this season for both men & women of various skin tones. The final look, Nostalgia Balik Kampung, encapsulated a rich tapestry of traditional & retro styles familiar to every Malaysian
Kiffy Razak, Managing Editor of NONA, Hijabista & Mingguan Wanita, gave her styling advice on how Malaysians could tap into popular trends & dress up these looks: “Incorporating a dash of kek lapis color blocking, lively yet chic orange 🍊 or nostalgia in one’s ensemble while integrating a bit of glam & a classic touch to perfect the look will provide an excellent nod to Raya trends this year. More importantly, it’s about interpreting & styling it in a way that reflects your best & true self as well as respecting values & cherished traditions you hold dear in celebration of Eid.”
Shopee🧡 is dedicated to offering a diverse & wholesome range of fashion choices for the whole family. Dato’ Jovian Mandagie, a Fashion Designer who also has Shopee Celebrity Squad store on Shopee🧡, echoes this sentiment with his expert take: “Aidilfitri 💚✨ is a celebration of love ❤️ & victory 🙌🏻 over Ramadan, whether you’re at a kampung house or a city ballroom. Dress comfortably with modesty in mind
Avoid overdressing that will lead you looking like a Christmas Tree 🎄 When choosing baju Raya, prioritize comfort & only follow trends if they suit your personality.”
Fellow Shopee Celebrity Squad, Zoey Rahman, Malaysian Actor & Founder of Mikaseries, gave his take on how to do Raya 2024: “I prefer classic Baju Melayu featuring a cekak musang collar & concealed buttons. I will style with instant sampin that can be ready within 2️⃣ mins to complete the look. I like this outfit idea because it is classic suitable for Raya morning.”
SiennyLovesDrawing 👩🏻🤩 so happy checking out the on going amazing Shopee Raya deals, how about you❓⁉️
Let’s enjoy Ramadan & Raya celebration shopping with Ramadan Bersama Shopee ya 💚🛒🛍️
More info via 🌐 https://shopee.com.my/raya-stail-kita
siennylovesdrawing 
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