Hey 👋🏻 all, this time SiennyLovesDrawing 👩🏻 would like to share about Shopee🧡, the leading e-commerce platform in Southeast Asia 🌏 & Taiwan 🇹🇼 has officially unveils the ‘The Future of Shopping 🛍️🛒: Engaging Generation Z Shoppers in the Digital Era’ study*
This study* has discovered that 7️⃣ in 🔟 Generation Z (Gen Zs) consumers aged 18 to 24 leverage e-commerce platforms 🛍️🛒🌐 as the primary touchpoint in their shopping journey
This highlights a critical shift🔺with Gen Z actively utilising these platforms to gather information & conduct in-depth research before committing to a purchase ie. Informed spending
*Survey Methodolog 📌 ~ The “The Future of Shopping 🛍️🛒: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division, between 31 Jan & 5 Feb 2024. Voluntary feedback was obtained from 400 Malaysians
Findings revealed a continued preference for e-commerce platforms 🛍️🛒🌐 despite exploring alternative channels for product research & discovery. A significant 68% of Gen Z respondents demonstrate a higher ⬆️ purchase completion rate on e-commerce platforms. 18% of Gen Zs prefer to explore products on social commerce platforms, while the remaining 14% opted to finalise transactions through other channels
Enhancing Service Quality for Gen Zs
Interestingly, when asked, “What information do you search for when shopping 🛍️🛒 for a product❓⁉️”, a significant 67% actively seek out positive recommendations 👍🏻, emphasising the importance of high ⬆️ customer reviews & influencer endorsements
This focus on external validation aligns with their value for user trust. They view clear communication of product benefits & effectiveness as justification, prioritising products that deliver strong value for money 🤑 over affordability (16%) & quality (17%)
While two-thirds of Gen Zs complete their purchase journey within a day, another third dedicate at least five days to in-depth research, demonstrating meticulous research habits
This extended research phase prioritises reviews & video 📹 demonstrations to ensure product performance & user satisfaction
Ming Kit Tan 👩🏻💼, Head of Marketing & Business Intelligence at Shopee Malaysia, said, “Gen Zs in Malaysia 🇲🇾 are more than just online shoppers; they’re digital explorers who leverage e-commerce for deep dives & informed decisions. They crave a seamless, dependable & unified shopping 🛍️🛒 experience
Brands can cultivate trust through authentic user-generated content & crystal-clear product information, presenting a golden opportunity to leverage affiliate marketing & Shopee Live. By prioritising their needs, we can continue to be the leading destination for Gen Z’s shopping 🛍️🛒 journey.”
Enlivening Shopping Experience
When asked why Gen Zs are choosing e-commerce platforms for purchase, nearly 82% cited the platforms’ extensive product variety & brand selection, competitive pricing & guaranteed quality as key factors. The remaining 18% make informed decisions based on a platform’s reputation & personal experiences. This highlights Gen Z’s data-driven approach to shopping 🛍️🛒, where they actively utilise platform functionalities to validate purchases before committing
A significant difference emerged among Gen Z shoppers regarding the most impactful attributes influencing their choice of purchase channel. Established fulfilment practices, encompassing flexible shipping options, on-time deliveries & real-time order tracking, were prioritised by a dominant two-thirds of respondents while the remaining 3️⃣rd prioritised a seamless checkout experience & product search convenience. This finding underscores the critical role that trust in fulfilment practices plays in securing Gen Z’s loyalty
In response to these evolving shopping 🛍️🛒 behaviours, Shopee🧡 introduced the 15-Days 🆓 Returns, No Questions Asked** program
This policy empowers buyers with unprecedented flexibility by offering “Change Of Mind” returns on eligible items with No Questions Asked* for hassle-🆓 returns, fostering a culture of unwavering customer trust. By prioritising customer satisfaction, Shopee🧡 is streamlining the shopping journey & providing users an ultimate peace of mind 😁
Note 📌: ** ~ Terms & conditions apply, refer to Shopee🧡’s Returns & Refund Policy
siennylovesdrawing 