Hey 👋🏻 all, continue from her earlier sharing about the Gen Z Purchase Habits With E-commerce Platforms, read more via 🌐 https://siennylovesdrawing.wordpress.com/2024/04/08/gen-z-purchase-habits-with-e-commerce-platforms/
This time, SiennyLovesDrawing 👩🏻 would like to share about Shopee🧡’s ‘Engaging Generation Z Shoppers in the Digital Era’ survey findings revealed that 60% of respondents prioritise platforms with easy search, comparison functionalities & helpful reviews followed closely by comprehensive product information & trustworthiness. This emphasises the importance of building a user-friendly platform brimming with product variety, professional recommendations & insightful user reviews to capture Gen Z’s attention
Yes ✅, 60% consumers prioritise platforms with easy search & user reviews
SiennyLovesDrawing as 1️⃣ of the loyal consumer for online shopping e-commerce platforms, she agrees👩🏻💯
*Survey Methodolog 📌 ~ The “The Future of Shopping 🛍️🛒: Engaging Generation Z Shoppers in the Digital Era” survey was conducted by Kantar’s Profile division, between 31 Jan & 5 Feb 2024. Voluntary feedback was obtained from 400 Malaysians
Guess what❓⁉️
Underscoring their research-heavy habits, 30% of Gen Z strategise their purchase, holding over 70% of items in their cart 🛒 for more than 1️⃣ day to conduct in-depth research before committing to a purchase
This highlights the importance of building a research-friendly environment, which includes offering a rich variety of research products, incorporating professional recommendations & fostering insightful user reviews
While research is paramount, a smooth checkout process is equally important
When asked “What will increase your likelihood of checking out your items immediately❓⁉️”, 6️⃣ in 🔟 Gen Z shoppers focus on user experience features like product restock reminders, flash deals & voucher applications
Yes ✅, very true as SiennyLovesDrawing always enjoyed the reminders on Shopee vouchers especially, cost savings is key factor 👍🏻 for many shoppers
Additionally, easy order cancellation & price comparison tools are highly sought after. The remaining 40% look for efficient platform delivery services to finalise their purchases
Gen Z put importance on value maximisation in their purchasing decisions. 🆓 shipping, competitive pricing, attractive promotions, discounts & vouchers are critical motivators for 83% of respondents, demonstrating their focus on getting the most for their money 💰
Interestingly, product quality appears to be a secondary factor when choosing a purchase channel
Shopee🧡’s research delves even deeper, revealing that Gen Z consumers heavily rely on reviews & customer service throughout the buying journey. Over 75% actively seek out reviews from both users & experts before making a purchase. Engaging with sellers through chat features & comparing products across brands are also common practices for this generation. The remaining utilise Shopee Live & Shopee Video 📹 for product information & purchase decisions ✅🛒💯
Mr Ming Kit Tan 👨🏻💼, Head of Marketing & Business Intelligence at Shopee Malaysia 🧡 said, “We understand that Gen Z presents a significant growth 📈 opportunity. Our user-friendly platform features like Shopee Live empower users with information beyond product listings, such as in-depth reviews or live demonstrations. It fosters a relationship between seller & buyer, allowing a sense of trust to be built between each interaction. Such hyper-personalised experiences function as a value-added service, building long-term brand loyalty within this rising demographic”
Customer service remains a key differentiator. In 2023 alone, Shopee🧡 celebrated an industry-leading 98% success rate for cases resolved within 30 seconds, translating to an impressive 80% customer satisfaction rate. These figures underscore Gen Z’s demand for a seamless research experience coupled with top-notch customer service for a successful online shopping journey 🛍️🛒🌐👍🏻
Shopee🧡 prioritises user satisfaction through its continuously evolving search function, leveraging deep learning to analyse user browsing & purchase behaviour. The platform’s recommendation engine personalises product suggestions, ensuring a customised shopping experience ✨🛍️🛒 for every user
Additionally, Shopee Live empowers users to connect with brands & sellers with its user-friendly live chat. This feature fosters real-time interactions & product demonstrations, which strengthens user confidence in every purchase 😃😁
#ShopeeMY #ShopeeFoodMY #ShopeeAmbassador 🛍️🛒🌐 shp.ee/jcaxuai #PAYDAY #business #promotions #promotion #promo #Sales #foodlover #food #foodblogger #Malaysia #online #fooddelivery #foodie #foodies #eat #eating #MealDeals #meal #dining #lunch #dinner #breakfast #brunch #ecommerce #technology #digital #app #Shopee #shopeeaffiliate #payment #shopping #onlineshopping #shoppingonline
siennylovesdrawing 
Yeah, Gen Z has the buying power these days. The market is them. Thank you for sharing this information with me.
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Absolutely right & it’s kind of surprising to read their online shopping behaviours that influencing their buying power 😃😁
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Usually before i buy anything online i will search for the reviews and as my guide.
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Me too, I always prefer to read other customers’ experiences too before purchase too, high 5 🙌🏻😃
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