Yeah‼️‼️ Do you all enjoy Shopee shopping 🛍️🛒🌐🧡 just like SiennyLovesDrawing❓⁉️
Guess what❓⁉️
The growth of live shopping has seen influencer communities drive e-commerce inclusion for brands & sellers 👍🏻
Shopee’s recent study ~ Past the Starting Line: Adapting to Malaysia’s Digital Consumers in 2023 ~ found that 82% of Malaysian influencers feel excited about staying resilient and relevant on e-commerce. Of 940 local influencers surveyed last month, 60% had been with the platform for less than a year 😲
As part of their 🆕 Year resolutions, two thirds of influencers are focused on strengthening their niche as part of their personality & connecting with value-based shoppers through transparency. Because they get constant feedback from younger shoppers demanding more information to shop smarter, Shopee’s influencers would like to produce more genuine & authentic content across live formats to be more relatable to their followers
To achieve this, influencers engage consumers through Shopee Live with 6️⃣ in 🔟 influencers prioritising more personalised video content that revolve around personalised niches & becoming expert at promoting relevant products through reviews, unboxing, tips, tricks & live demos 💯👍🏻
With the rise of value-based shopping, unboxing has become a popular trend with younger generations entering the marketplace participating in live discussions with Shopee’s influencers. Live-shopping has become the most trusted platform among these audiences for personal advice, 2️⃣-way feedback & product clarifications with compelling proof. Influencers can use these insights to showcase the full potential of products & demonstrate their effectiveness in action, while developing their authentic voices & collaborating with other influencers within their niche spaces
Kenneth Soh, Head of Marketing Campaigns at Shopee Malaysia said, “We are excited to see such optimistic feedbacks from our influencer community & are thrilled to see their growth. These influencers will be a key driving factor in shaping the future of the digital economy & we are glad to see them take a step forward to widen their knowledge & skills through our Shopee Masterclasses. We are committed to helping our influencers cultivate more meaningful & loyal relationships online through our Shopee Affiliate Programme, Shopee Influencer Marketing Programme & Shopee Live.”
Motivated to upskill their content to better engage audiences and rise in this digital economy, 6️⃣ in 🔟 influencers intend to widen their knowledge on marketing and business strategy. Shopee offers various programmes focused on uplifting influencers such as Shopee House where creators get together bi-monthly to share, connect & get to know each other, & Shopee Masterclass, a virtual programme where creators have knowledge-sharing sessions
Shopee’s Masterclass has upskilled over 500 local influencers since its inception in Aug 2022. It is a space where renowned influencers such as SoImJenn, Safuan, Ceddy & Dato’ Calvin have shared with aspiring influencers their experience to upskill their content creating skills. Content creators can also learn the skills to improve their earnings via brand sponsorship and the Shopee Affiliates programme
🧡📲🛒🛍🌐 https://shp.ee/jcaxuai
In support of influencers’ 🆕 year resolutions, Shopee will continue incorporating opportunities at its Shopee Influencers Fest, allowing influencers to continue widening their connection in the community & foster relationships with brands
In addition, Shopee’s KOL Masterclasses will incorporate more educational materials to help them adapt to evolving trends in ecommerce 💯👍🏻
siennylovesdrawing 