Hey 👋🏻 all, this time SiennyLovesDrawing 👩🏻 would like to share about the Shopee Malaysia 🧡, the leading e-commerce platform in Southeast Asia 🌏 & Taiwan 🇹🇼 has conducted their ‘Championing Inclusive Commerce 2024’ (*1) study involving over 3️⃣K affiliates, revealing a resounding positive sentiment for the year ahead. The results highlight a significant trend towards humanised content & increased ⬆️ immersive experience of livestream
*1 ~ Survey Methodology: The “Championing Inclusive Commerce 2024” study was conducted by Shopee Marketplace, between 2 & 12 Jan 2024. Voluntary feedback was obtained from 3️⃣K Malaysian affiliates
Yes ✅, Shopee Affiliates emerge as key players in fostering trust & connection among Malaysian users in shaping consumer perceptions. The study reveals that over two-thirds of affiliates are eager to create more personalised content, emphasising authenticity & genuine engagement
This trend is underlined by the staggering 420% increase ⬆️ in affiliate-driven orders last year, with over 60K 🆕 affiliates joining the Shopee ecosystem in 2024 so far
Mr Kenneth Soh 👨🏻💼, Head of Marketing at Shopee Malaysia said “We have outstanding affiliates who have driven exceptional traffic growth 📈, lending credibility to local sellers & brands through quality content that resonates with Malaysians. As we step into 2024, it is time to embrace authenticity & personalisation. Our study supports this, with 75% of our exceptional affiliates expressing a desire to humanise e-commerce experience & wanting to connect with their customers through relatable stories & genuine experiences.”
The survey highlighted a shift towards leveraging Shopee Live, with 93% of affiliates expressing a desire to grow further using this platform 😃
87% of the surveyed respondents indicated plans to conduct more live streams, incorporating interactive features like polls to create dynamic & participative audience experiences while 94% foresee more local consumers engaging with the platform
“Our affiliates are the voices & trendsetters of their communities. They have the power to spread trust & connection to their audiences beyond the digital walls. Growing our ecosystem to support e-commerce will continue to be our key priority. We believe in the power of affiliates in driving important & impactful narratives & providing local sellers a platform to further flourish,” continued Mr Kenneth Soh 👨🏻💼
Affiliates are recognising the potential of live streaming, with a 500% increase ⬆️ in live stream orders over the past year. They see the value of live streaming in generating lively consumer engagement through real-time interaction & its ability to convert to immediate sales
Ms Celeste Phuah 🙋🏻♀️, 1️⃣ of Shopee’s top-performing Affiliate Livestreamers emphasised the authenticity of live sessions. “I always keep it real when talking about a brand’s product. I share my honest thoughts on its quality, & that’s how I build trust with my followers. Before promoting any sponsored products, I make sure to try them out myself. This way, I can be sure they’re beneficial for the audience & reasonably priced.”
Ms Celeste 🙋🏻♀️ is 1️⃣ of the many affiliates that harnesses personalisation & authentic engagement via Shopee Live. She simplifies the shopping journey for approximately 36K rural Malaysians seeking convenience online every day. Over the past 6️⃣ months, Ms Celeste has facilitated the redemption of over 6️⃣ million discount vouchers across the platform. Through her educational Shopee Live sessions, Ms Celeste humanises e-commerce, explaining the intricacies of platform & store vouchers to empower users
Ms Rita Zafran 🧕🏽, a high-performing Shopee Affiliate, shared, “My connection 🔄 with the audience is built on shared interests & common challenges, such as the struggles of preparing children’s lunchboxes & organising school bags. My main purpose is to identify products that truly meet my audience’s needs. In 2024, I believe live streaming will be a major trend for affiliates. I am joining live streams to interact with my audience in real-time, address their questions ❓ & promote the products I’m currently using.”
Since Ms Rita 🧕🏽 started streaming in 2024, she engages with her users by sharing her favourite 💖 home & living products, & her most-used Muslimah shawls. Ms Rita describes these products with the aim of creating a helpful space where users can openly ask any product questions ❓ they may have. In the comments section, Ms Rita patiently addresses questions such as ‘Where did you buy these cute lunch boxes?’, ‘Do these tumblers retain heat well?’, & ‘Can you share some styling tips for tudung please?’, providing a human-touch to her e-commerce content
The ‘Championing Inclusive Commerce 2024’ study is part of Shopee’s 🧡 thought leadership series. These data-driven insights showcase how Shopee Affiliates have the unique opportunity to build win-win relationships that drive customer loyalty for local brands & sellers 💯👍🏻
siennylovesdrawing 
Hello Sienny, I enjoyed reading your posts. I subscribed. See you often. Have a happy and bright day. ^^*
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Welcome to drop by more often for blog stories updates, will continue to deliver my best of my blogging passion ya 🙏🏻💯
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