New JOHNSON’S® ~ A reinvention of the gentlest range of baby care products with real cotton

Yeah‼️ The Malaysian Moms 🇲🇾👩‍👦👩‍👧👩‍👧‍👦👩‍👦‍👦👩‍👧‍👧’ No. 1️⃣ Choice¹, JOHNSON’S ^® 💙 has recently launched & introduced the New 🆕 JOHNSON’S ^® 💙 product range ~~ A range of baby 👶🏻 care products with Ultra Gentle formulas that contain 0% parabens, phthalates, sulfates & dyes² It’s designed to be irritation free 🆓 for baby 👶🏻 & toddlers’ delicate & growth developing skin ☺️

¹ Based on Kantar Worldpanel Report on the Baby 👶🏻 Toiletries Category in Peninsular Malaysia 🇲🇾 for the 52 weeks up to 22 Apr 2018, provided as a part of the Kantar Baby 👶🏻 Panel Service

SiennyLovesDrawing 👩🏻 has brought her little niece 👶🏻 to witness the launch 🎉🎊 of the New 🆕 JOHNSON’S ^® 💙 product range. Her little niece 👶🏻 has been a loyal user of JOHNSON’S ^® 💙 products

 

“The New 🆕 JOHNSON’S ^® 💙 is more than a reformulation exercise, it represents a reinvention of the total JOHNSON’S^® 💙 baby 👶🏻 care range from the user 👫👭👬 / parent’s 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧perspective. It is also created with the brand’s 125 years’ experience & in-depth knowledge in baby 👶🏻 skin & manufacturing science🔬“

 

“To create the New 🆕 JOHNSON’S^® 💙 range of products, we put parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 at the center ~~ listening 👂🏻 to more than 26K parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 from around the world 🗺 🌍 & paired their feedback ✅❎ with the latest science to shape & refine our products inside and out

The result is JOHNSON’S^® 💙 gentlest range of baby 👶🏻 care products ever, raising the bar of our Best for Baby^™ standard from the formulation to packaging design,” said Mr Prashant Mahalingam 👨🏿‍💼, the Johnson & Johnson Malaysia 💙🇲🇾 ‘s Country Director, Consumer

The New 🆕 JOHNSON’S^® 💙 has now sets the new 🆕 standard for gentle through the selection of purposeful ingredients & complete ingredient transparency. Boasting a new 🆕 packaging design & easy-to-understand labels 📇🔖 for parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 to recognize products for children of different ages 👶🏻👧🏻🧒🏻👦🏻🧑🏻 & stages of development, the products are created using ingredients that are assessed & have undergone a rigorous safety-assurance process, promising parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 a greater peace of mind 😀

“Safety is & will always be our number 1️⃣ priority, with every JOHNSON’S^® 💙 product designed to meet or exceed the top internationally recognized regulatory standards,” further added by Mr Prashant 👨🏿‍💼

So, what has changed in the New 🆕 JOHNSON’S^® 💙❓⁉️

• Purposeful ingredient choice ~~ JOHNSON’S^® 💙 carefully considered every single ingredient in the range, rejecting over 400 ingredients during the reformulation. Ingredients portfolio have been reduced by over 50%, with naturally-derived oils like coconut 🌴🥥 & cottonseed replacing ingredients like mineral oil. The new 🆕 range has 0% parabens, phthalates, sulfates & dyes² ~ less than 2️⃣% of cosmetic ingredients globally meets these standards of gentleness 👍🏻

² Parabens, phthalates & sulfates are not added to all the New 🆕 JOHNSON’S^® 💙 range of products. Dyes are not used in all products except for JOHNSON’S^® 💙 Active Kids™ Clean & Fresh Bath

 

• Fragrances designed with mom 👩‍👦👩‍👧👩‍👧‍👦👩‍👦‍👦👩‍👧‍👧 & baby 👶🏻 in mind ~~ Smell, memory & emotion are intimately connected, with decades of research showing that multi-sensory experiences are a key part of happy 😊 , healthy baby 👶🏻 development. JOHNSON’S^® 💙 has not only retained the iconic scents for which their classic products are known & loved for, but also designed to maximize bonding moments between parent & baby. All the fragrances are now formulated to be free 🆓 of allergens & continue to follow the International Fragrance Association (IFRA) & the Research Institute for Fragrance Materials (RIFM) global standards 👍🏻

• Parent-friendly packaging ~~ The new 🆕 JOHNSON’S^® 💙 bottles are now equipped with pumps designed for easier & 1️⃣-handed use for parents, so mom & dad’s 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 attention can remain focused on the baby 👶🏻
• Products specially designed for every age & stage in a baby’s 👶🏻 life ~~ JOHNSON’S^® 💙 products don’t just simply cleanse & moisturise, each are specially formulated to address special skin needs of babies 👶🏻👶🏻 & to turn moments of care into opportunities to strengthen babies’ 👶🏻👶🏻 connection to their parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 & to nurture their healthy development. This new range features 4️⃣ ‘Ages & Stages’ to help parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 easily navigate between the products within the ranges. The New 🆕 JOHNSON’S^® 💙 baby 👶🏻 care range is suitable for minutes old newborn babies 👶🏻👶🏻 to 6️⃣-year old kids

Why babies 👶🏻👶🏻 require gentle products❓⁉️

To help Malaysian mothers 🇲🇾👩‍👦👩‍👧👩‍👧‍👦👩‍👦‍👦👩‍👧‍👧 understand why newborns 👶🏻👶🏻 & toddlers need gentle skin care, Datuk Dr. Zulkifli Ismail 👨🏽‍⚕️, Consultant Paediatrician & Secretary General of the Asia Pacific 🌎 Pediatric Association lends his presence at the New 🆕 JOHNSON’S^® 💙 launch to answer some FAQ❓❓from moms 👩‍👦👩‍👧👩‍👧‍👦👩‍👦‍👦👩‍👧‍👧 Datuk Dr. Zulkifli 👨🏽‍⚕️explained that infants’ 👶🏻 skin is under-developed & is therefore delicate and requires gentle cleansing & care. “A newborn’s 👶🏻 epidermis or the outermost layer of skin is 30% thinner than adults’💁🏻‍♂️💁🏻‍♀️,” Dr said 👨🏽‍⚕️

“Baby’s 👶🏻 thinner skin means it cannot absorb & retain moisture in the skin & is prone to moisture evaporation & dry skin,” Dr continued 👨🏽‍⚕️

With baby 👶🏻 skin already vulnerable to losing moisture, strong cleansers will only disrupt the skin barrier even more, causing further dehydration e.g. parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 need to select ✅ gentle cleansers that do not disrupt baby’s 👶🏻 delicate skin & keep the skin barrier hydrated & in healthy condition with moisturizing 😃

Why you should CHOOSE gentle^™✅❓⁉️

“At JOHNSON’S^® 💙, we’ve always been committed to delivering only the best for babies 👶🏻👶🏻 We have never been more passionate in advocating for parents 👪👨‍👩‍👧👨‍👩‍👧‍👦👨‍👩‍👦‍👦👨‍👩‍👧‍👧 to CHOOSE gentle ✅, that is to select ✅ the gentlest baby 👶🏻 care products for their little ones,” shared again by Mr Prashant 👨🏿‍💼

Excited about the JOHNSON’S^® 💙 CHOOSE gentle^™ ✅ campaign, several celebrity mothers attended the New 🆕 JOHNSON’S^® 💙 launch 🎉🎊 to show their support. Actress & model Amyra Rosli🧕🏼, who became a mother in 2017, is an advocate of gentle baby 👶🏻 care products for her 1️⃣ year 7️⃣ months old son Aqeef Anaqi Bin Amar. Her ‘gentle’ choice for Aqeef is JOHNSON’S^® 💙 Milk + Rice Bath & Lotion. “As my little boy 👶🏻 is actively crawling & constantly on all fours on the various floor surfaces at home 🏠 , I have to ensure his skin is well moisturized & protected so that he can enjoy his exploration & develop happily 😁” shared by the bright-eye mom🧕🏼

Comedian actress & well-known radio announcer Gan Mei Yan 👩🏻‍💼 also advocates Malaysian moms 🇲🇾👩‍👦👩‍👧👩‍👧‍👦👩‍👦‍👦👩‍👧‍👧 to CHOOSE gentle^™ ✅ She has a 4️⃣-year-old son Seng Jo 👦🏻 & has just delivered her daughter Seng Sum 👶🏻 6️⃣ months ago. The mother 👩‍👧‍👧 of 2️⃣ recommends JOHNSON’S^® 💙 CottonTouch^™ Wash & Lotion for newborns 👶🏻👶🏻 & infants below 12 months

“I 👩🏻‍💼 believe every newborn deserves the gentlest baby 👶🏻 care products. This ultra-light, easy-to-rinse wash & lightweight lotion with no ❌ sticky residue allow me to get a good 👍🏻 grip of my little Seng Sum 👶🏻 during bath & change. It gives me even more confidence to handle her, even though I 👩🏻‍💼have had experience caring for Seng Jo 👦🏻 And the smell… it makes her 👶🏻 even more lovable to hug 🤗 & hold. Expecting moms🤰🏻, you need this JOHNSON’S^® 💙 gentlest baby 👶🏻 care for newborns 👶🏻👶🏻‼️” exclaimed Mei Yan👩🏻‍💼

The New 🆕 JOHNSON’S^® 💙 range of baby 👶🏻 care products will be available at major retail outlets 🛒🛍 nationwide 🇲🇾 from June 2019 onwards 👏🏻🙌🏻

Website🌐: www.johnsonsbaby.com.my

FB: www.facebook.com/JohnsonsbabyMY

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