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Taste Tomorrow 2019 ~ The future trends of bakery, patisserie & chocolate

SiennyLovesDrawing πŸ‘©πŸ» has recently being exclusively invited πŸ“©πŸ“§πŸ’Œ to attend the sharing session πŸ—£πŸ‘₯πŸ‘€πŸ‘₯ of Taste TomorrowΒ 2019 πŸ“‘ at Puratos Malaysia πŸ­πŸ’πŸ‡²πŸ‡Ύ

2019 marks the πŸ’― years Puratos = πŸ’― years of magic πŸŽŠπŸŽ‰

It πŸ—£πŸ‘₯πŸ‘€πŸ‘₯ was conducted by Puratos, the leading innovator in the bakery πŸžπŸ°πŸŽ‚, patisserie πŸ₯§πŸ©πŸ₯–πŸ₯ & chocolate 🍫 industryΒ to providing the unique insights πŸ“ŒπŸ“Œ into emerging consumer trends πŸ“ˆπŸ“Š in the bakery, patisserie & chocolate sector πŸ‘πŸ»πŸ˜€

Hmm…Curious πŸ€” about what’s the Taste Tomorrow πŸ“‘β“β‰οΈ

It’s the world πŸŒπŸ—Ί ’s largest bakery, patisserie & chocolate consumer survey πŸ“‘ which being conducted in 40 countries to gather the data from about 17k consumers πŸ‘«πŸ‘­πŸ‘¬ Through in-depth insights πŸ“ŒπŸ“Œ from both local & global consumer behaviours, attitudes & choices, this independent consumer survey πŸ“‘ being carried out by Puratos every 3️⃣ years with aims to offerring a footstep πŸ‘£ into the future, tracking the evolution of trends πŸ“ˆπŸ“Š & unveiling new πŸ†• ones

The consumer survey πŸ“‘ also with a Malaysia πŸ‡²πŸ‡Ύ version which being conducted for every 2️⃣ years ☺️

What is Taste Tomorrow

Guess what❓⁉️

This survey πŸ“‘ findings sharing session πŸ—£πŸ‘₯πŸ‘€πŸ‘₯ was attended by more than πŸ’― attendees πŸ‘¬πŸ‘­πŸ‘« in Malaysia πŸ‡²πŸ‡Ύ including the business owners, professional bakers, patissiers & chocolatiers aka the Puratos’ customers πŸ˜ƒ

All attendees πŸ‘­πŸ‘«πŸ‘¬ were received with a warm welcome πŸ™πŸ» address by the Puratos Market Director for SEA, Mr Bernard Poplimont πŸ‘¨πŸΌβ€πŸ’Ό & Puratos Malaysia team πŸ’πŸ»β€β™€οΈπŸ’πŸ»β€β™‚οΈπŸ™‹πŸ»β€β™€οΈπŸ™‹πŸ»β€β™‚οΈ

What were the key line ups during this sharing session❓⁉️

1️⃣st, the sharing of 9️⃣ market trends including the fresh insights & results about the health, convenience, experience, digital etc. to stimulating innovation in the bakery, patisserie & chocolate sectors 😊

1️⃣ Taste ~ the most important factor when buying, consumers πŸ‘¬πŸ‘«πŸ‘­ want to be wowed by all their senses, like both traditional &Β unusual tastes

2️⃣ Health ~ consumers expect fewer ⬇️ calories, less ⬇️ fat, ⬇️ sugar & ⬇️ salt, want more ⬆️ health benefits & natural ingredients

3️⃣ Freshness ~ it defines consumers πŸ‘­πŸ‘«πŸ‘¬β€™ perceptions of quality. The smell πŸ‘ƒπŸ», time of baking πŸ•™, short shelf life, look & crunchiness all play a key role πŸ‘πŸ»

Taste Tomorrow - Key trends 1.gif

4️⃣ Craft ~ consumers πŸ‘¬πŸ‘­πŸ‘« are willing to pay βœ…πŸ’°πŸ’³πŸ’΅ more for handcrafted, artisanal crafted products because they highly ⬆️ value the work & expertise from the artisan, especially the tradition, heritage & history πŸ‘πŸ»

5️⃣ Ethical lifestyle ~ strongest amongst millennials consumers πŸ‘­πŸ‘«πŸ‘¬ for ethical food choices, personal values & interests of the planet 🌍 & the people living on it πŸ’š

6️⃣ Transparency ~ consumers πŸ‘¬πŸ‘«πŸ‘­ read πŸ“–the ingredients used, nutritional values, presence of preservatives &Β additives, sourcing & allergens

Taste Tomorrow - Key trends 2.gif

7️⃣ Ultimate convenience ~ Asia-Pacific 🌎 consumers πŸ‘­πŸ‘«πŸ‘¬ are very open to digital solutions toΒ improves their food shopping πŸ›’πŸ›πŸ₯€ experience

8️⃣ Next level experience ~ taste is king πŸ‘‘πŸ€΄πŸ» , experience is queen πŸ‘ΈπŸΌ

9️⃣ Hyper personal ~ consumers πŸ‘¬πŸ‘­πŸ‘« are very curious πŸ€” about food adapted to their own nutritional needs πŸ‘πŸ»

Taste Tomorrow - Key trends 3.gif

Next, the introduction & presentation of 3️⃣ signature recipes which led by Mr Shane Cheng, the Technical Manager πŸ‘¨πŸ»β€πŸ’Όof Puratos Malaysia. All the attendees πŸ‘­πŸ‘«πŸ‘¬ were delighted by this β€œnext level experience” i.e. item 8️⃣ mentioned above ~ 1️⃣ of the key trends noted from the Taste Tomorrow 2019 survey findings πŸ“‘

1️⃣ Macchiato Chocolate 🍫 Cake 🍰(pairing with sparkling water πŸ’¦πŸ’§ )

It’s with 25% sugar reduction ⬇️ & contains Belgium πŸ‡§πŸ‡ͺ chocolate 🍫 powder that offerring a dark bittersweet taste πŸ˜‹πŸ€€

This is not just a new πŸ†• innovative reduced ⬇️ sugar cake 🍰 recipe creation, also a brand new πŸ†• health & well-being product

2️⃣ Strawberry πŸ“ Croissant πŸ₯

3️⃣ Cold Coconut 🌴πŸ₯₯ Mango Cocktail

Lastly, a visit to various thematic market places to presenting the different products & technologies available by Puratos 😁

1️⃣ Chocolat Lover CafΓ© 🍫

All the products were made by the Real Belgian πŸ‡§πŸ‡ͺ Chocolate, Belcolade 🍫 This offerred the attendees πŸ‘«πŸ‘¬πŸ‘­ a brief insight on the Cacao Trace, a unique chocolate 🍫 sustainability program ~ For better farmer, better cocoa & better chocolate

A selection of Belcolade Cacao Trace products were introduced via the chocolate 🍫 recipes pairing πŸ˜‹πŸ€€

2️⃣ The Authentic Sourdough Bakery

It aims to highlighting the good old days bread πŸ₯–πŸž flavour & various healthy bread πŸ₯–πŸž mixes. 1️⃣ of the key featured ingredients ~ O-tentic, the active bakery component & being used for various breadpairing recipes & especially for making traditional baguette πŸ₯–

3️⃣ The Delectable Patisserie Salon booth

It aims to showcasing all the fine patisserie 🍰πŸ₯§πŸ₯¨ including Tegral Satin-Velvet range, the SALP Free Cake Mixes, pairing with different filling e.g. fruit πŸ‡πŸˆπŸ‰ fillings, glazes & the non-dairy cream & all to impressed the attendees πŸ‘¬πŸ‘«πŸ‘­ with both visual & taste

4️⃣ The Tomorrow Technology market placeΒ 

This booth has showcased the interesting sensory test which to aligning to the trends of health, taste & freshness πŸ˜‰

It aims to highlighting various product technologies & solutions. This includes Technical Fillings which is bake, freeze & thaw stable, bakery flavours in creating the customer’s signature bread πŸ₯–πŸž recipe & Acti-Fresh, the cake πŸ°πŸŽ‚ freshness solutions


Ms Priscillia Ooi, the General Manager πŸ‘©πŸ»β€πŸ’Ό of Puratos Malaysia πŸ‡²πŸ‡Ύ , Singapore πŸ‡ΈπŸ‡¬ & Brunei πŸ‡§πŸ‡³ has shared that β€œTo create the best finished goods & to anticipate what will come next, it is crucial to know the consumer πŸ‘­πŸ‘«πŸ‘¬β€™s needs & expectations. At Puratos, we are close to customers & consumers πŸ‘¬πŸ‘­πŸ‘« everywhere.”

β€œWe turn technologies & experiences from food cultures around the world πŸ—Ί 🌍 into new πŸ†• opportunities to help our customers πŸ‘«πŸ‘­πŸ‘¬ to be more successful with their business”, further elaborated by Ms PriscilliaπŸ‘©πŸ»β€πŸ’Ό


In a conclusion, Puratos as a reliable innovative partner always to providing technologies solutions to its customer according to their business needs

Website🌐: https://www.tastetomorrow.com/ & https://www.puratos.com.my/en

FB: https://www.facebook.com/puratosmalaysia/

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