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Taste Tomorrow 2019 ~ The future trends of bakery, patisserie & chocolate

SiennyLovesDrawing ๐Ÿ‘ฉ๐Ÿป has recently being exclusively invited ๐Ÿ“ฉ๐Ÿ“ง๐Ÿ’Œ to attend the sharing session ๐Ÿ—ฃ๐Ÿ‘ฅ๐Ÿ‘ค๐Ÿ‘ฅ of Taste Tomorrowย 2019 ๐Ÿ“‘ at Puratos Malaysia ๐Ÿญ๐Ÿข๐Ÿ‡ฒ๐Ÿ‡พ

2019 marks the ๐Ÿ’ฏ years Puratos = ๐Ÿ’ฏ years of magic ๐ŸŽŠ๐ŸŽ‰

It ๐Ÿ—ฃ๐Ÿ‘ฅ๐Ÿ‘ค๐Ÿ‘ฅ was conducted by Puratos, the leading innovator in the bakery ๐Ÿž๐Ÿฐ๐ŸŽ‚, patisserie ๐Ÿฅง๐Ÿฉ๐Ÿฅ–๐Ÿฅ & chocolate ๐Ÿซ industryย to providing the unique insights ๐Ÿ“Œ๐Ÿ“Œ into emerging consumer trends ๐Ÿ“ˆ๐Ÿ“Š in the bakery, patisserie & chocolate sector ๐Ÿ‘๐Ÿป๐Ÿ˜€

Hmm…Curious ๐Ÿค” about what’s the Taste Tomorrow ๐Ÿ“‘โ“โ‰๏ธ

It’s the world ๐ŸŒ๐Ÿ—บ โ€™s largest bakery, patisserie & chocolate consumer survey ๐Ÿ“‘ which being conducted in 40 countries to gather the data from about 17k consumers ๐Ÿ‘ซ๐Ÿ‘ญ๐Ÿ‘ฌ Through in-depth insights ๐Ÿ“Œ๐Ÿ“Œ from both local & global consumer behaviours, attitudes & choices, this independent consumer survey ๐Ÿ“‘ being carried out by Puratos every 3๏ธโƒฃ years with aims to offerring a footstep ๐Ÿ‘ฃ into the future, tracking the evolution of trends ๐Ÿ“ˆ๐Ÿ“Š & unveiling new ๐Ÿ†• ones

The consumer survey ๐Ÿ“‘ also with a Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ version which being conducted for every 2๏ธโƒฃ years โ˜บ๏ธ

What is Taste Tomorrow

Guess whatโ“โ‰๏ธ

This survey ๐Ÿ“‘ findings sharing session ๐Ÿ—ฃ๐Ÿ‘ฅ๐Ÿ‘ค๐Ÿ‘ฅ was attended by more than ๐Ÿ’ฏ attendees ๐Ÿ‘ฌ๐Ÿ‘ญ๐Ÿ‘ซ in Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ including the business owners, professional bakers, patissiers & chocolatiers aka the Puratos’ customers ๐Ÿ˜ƒ

All attendees ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌ were received with a warm welcome ๐Ÿ™๐Ÿป address by the Puratos Market Director for SEA, Mr Bernard Poplimont ๐Ÿ‘จ๐Ÿผโ€๐Ÿ’ผ & Puratos Malaysia team ๐Ÿ’๐Ÿปโ€โ™€๏ธ๐Ÿ’๐Ÿปโ€โ™‚๏ธ๐Ÿ™‹๐Ÿปโ€โ™€๏ธ๐Ÿ™‹๐Ÿปโ€โ™‚๏ธ

What were the key line ups during this sharing sessionโ“โ‰๏ธ

1๏ธโƒฃst, the sharing of 9๏ธโƒฃ market trends including the fresh insights & results about the health, convenience, experience, digital etc. to stimulating innovation in the bakery, patisserie & chocolate sectors ๐Ÿ˜Š

1๏ธโƒฃ Taste ~ the most important factor when buying, consumers ๐Ÿ‘ฌ๐Ÿ‘ซ๐Ÿ‘ญ want to be wowed by all their senses, like both traditional &ย unusual tastes

2๏ธโƒฃ Health ~ consumers expect fewer โฌ‡๏ธ calories, less โฌ‡๏ธ fat, โฌ‡๏ธ sugar & โฌ‡๏ธ salt, want more โฌ†๏ธ health benefits & natural ingredients

3๏ธโƒฃ Freshness ~ it defines consumers ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌโ€™ perceptions of quality. The smell ๐Ÿ‘ƒ๐Ÿป, time of baking ๐Ÿ•™, short shelf life, look & crunchiness all play a key role ๐Ÿ‘๐Ÿป

Taste Tomorrow - Key trends 1.gif

4๏ธโƒฃ Craft ~ consumers ๐Ÿ‘ฌ๐Ÿ‘ญ๐Ÿ‘ซ are willing to pay โœ…๐Ÿ’ฐ๐Ÿ’ณ๐Ÿ’ต more for handcrafted, artisanal crafted products because they highly โฌ†๏ธ value the work & expertise from the artisan, especially the tradition, heritage & history ๐Ÿ‘๐Ÿป

5๏ธโƒฃ Ethical lifestyle ~ strongest amongst millennials consumers ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌ for ethical food choices, personal values & interests of the planet ๐ŸŒ & the people living on it ๐Ÿ’š

6๏ธโƒฃ Transparency ~ consumers ๐Ÿ‘ฌ๐Ÿ‘ซ๐Ÿ‘ญ read ๐Ÿ“–the ingredients used, nutritional values, presence of preservatives &ย additives, sourcing & allergens

Taste Tomorrow - Key trends 2.gif

7๏ธโƒฃ Ultimate convenience ~ Asia-Pacific ๐ŸŒŽ consumers ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌ are very open to digital solutions toย improves their food shopping ๐Ÿ›’๐Ÿ›๐Ÿฅค experience

8๏ธโƒฃ Next level experience ~ taste is king ๐Ÿ‘‘๐Ÿคด๐Ÿป , experience is queen ๐Ÿ‘ธ๐Ÿผ

9๏ธโƒฃ Hyper personal ~ consumers ๐Ÿ‘ฌ๐Ÿ‘ญ๐Ÿ‘ซ are very curious ๐Ÿค” about food adapted to their own nutritional needs ๐Ÿ‘๐Ÿป

Taste Tomorrow - Key trends 3.gif

Next, the introduction & presentation of 3๏ธโƒฃ signature recipes which led by Mr Shane Cheng, the Technical Manager ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ผof Puratos Malaysia. All the attendees ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌ were delighted by this โ€œnext level experienceโ€ i.e. item 8๏ธโƒฃ mentioned above ~ 1๏ธโƒฃ of the key trends noted from the Taste Tomorrow 2019 survey findings ๐Ÿ“‘

1๏ธโƒฃ Macchiato Chocolate ๐Ÿซ Cake ๐Ÿฐ(pairing with sparkling water ๐Ÿ’ฆ๐Ÿ’ง )

It’s with 25% sugar reduction โฌ‡๏ธ & contains Belgium ๐Ÿ‡ง๐Ÿ‡ช chocolate ๐Ÿซ powder that offerring a dark bittersweet taste ๐Ÿ˜‹๐Ÿคค

This is not just a new ๐Ÿ†• innovative reduced โฌ‡๏ธ sugar cake ๐Ÿฐ recipe creation, also a brand new ๐Ÿ†• health & well-being product

2๏ธโƒฃ Strawberry ๐Ÿ“ Croissant ๐Ÿฅ

3๏ธโƒฃ Cold Coconut ๐ŸŒด๐Ÿฅฅ Mango Cocktail

Lastly, a visit to various thematic market places to presenting the different products & technologies available by Puratos ๐Ÿ˜

1๏ธโƒฃ Chocolat Lover Cafรฉ ๐Ÿซ

All the products were made by the Real Belgian ๐Ÿ‡ง๐Ÿ‡ช Chocolate, Belcolade ๐Ÿซ This offerred the attendees ๐Ÿ‘ซ๐Ÿ‘ฌ๐Ÿ‘ญ a brief insight on the Cacao Trace, a unique chocolate ๐Ÿซ sustainability program ~ For better farmer, better cocoa & better chocolate

A selection of Belcolade Cacao Trace products were introduced via the chocolate ๐Ÿซ recipes pairing ๐Ÿ˜‹๐Ÿคค

2๏ธโƒฃ The Authentic Sourdough Bakery

It aims to highlighting the good old days bread ๐Ÿฅ–๐Ÿž flavour & various healthy bread ๐Ÿฅ–๐Ÿž mixes. 1๏ธโƒฃ of the key featured ingredients ~ O-tentic, the active bakery component & being used for various breadpairing recipes & especially for making traditional baguette ๐Ÿฅ–

3๏ธโƒฃ The Delectable Patisserie Salon booth

It aims to showcasing all the fine patisserie ๐Ÿฐ๐Ÿฅง๐Ÿฅจ including Tegral Satin-Velvet range, the SALP Free Cake Mixes, pairing with different filling e.g. fruit ๐Ÿ‡๐Ÿˆ๐Ÿ‰ fillings, glazes & the non-dairy cream & all to impressed the attendees ๐Ÿ‘ฌ๐Ÿ‘ซ๐Ÿ‘ญ with both visual & taste

4๏ธโƒฃ The Tomorrow Technology market placeย 

This booth has showcased the interesting sensory test which to aligning to the trends of health, taste & freshness ๐Ÿ˜‰

It aims to highlighting various product technologies & solutions. This includes Technical Fillings which is bake, freeze & thaw stable, bakery flavours in creating the customerโ€™s signature bread ๐Ÿฅ–๐Ÿž recipe & Acti-Fresh, the cake ๐Ÿฐ๐ŸŽ‚ freshness solutions


Ms Priscillia Ooi, the General Manager ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ of Puratos Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ , Singapore ๐Ÿ‡ธ๐Ÿ‡ฌ & Brunei ๐Ÿ‡ง๐Ÿ‡ณ has shared that โ€œTo create the best finished goods & to anticipate what will come next, it is crucial to know the consumer ๐Ÿ‘ญ๐Ÿ‘ซ๐Ÿ‘ฌโ€™s needs & expectations. At Puratos, we are close to customers & consumers ๐Ÿ‘ฌ๐Ÿ‘ญ๐Ÿ‘ซ everywhere.โ€

โ€œWe turn technologies & experiences from food cultures around the world ๐Ÿ—บ ๐ŸŒ into new ๐Ÿ†• opportunities to help our customers ๐Ÿ‘ซ๐Ÿ‘ญ๐Ÿ‘ฌ to be more successful with their businessโ€, further elaborated by Ms Priscillia๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ


In a conclusion, Puratos as a reliable innovative partner always to providing technologies solutions to its customer according to their business needs

Website๐ŸŒ: https://www.tastetomorrow.com/ & https://www.puratos.com.my/en

FB: https://www.facebook.com/puratosmalaysia/

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