SiennyLovesDrawing Sabah travel bucket list

New Sabah Tourism Destination Tagline “Feel Sabah, North Borneo”

Hey ๐Ÿ‘‹๐Ÿป all, this time SiennyLovesDrawing ๐Ÿ‘ฉ๐Ÿป would like to share about herย media attendance to witness the rebranding launch of Sabah’s Tourism Destination ๐Ÿ†• Tagline ~ โœจ Feel Sabah, North Borneo โœจ ~ by YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ, Minister of Tourism, Culture & Environment Sabah on the 1๏ธโƒฃst day of MATTA Travel Fair 2023 (1๏ธโƒฃ of the largest & most anticipated travel fairs by consumers in Malaysia) at Malaysia International Trade & Exhibition Centre (MITEC), KL ๐Ÿ‡ฒ๐Ÿ‡พ

“What better venue than this leading Travel Fair for Sabah Tourism Board (STB) to launch Sabah’s ๐Ÿ†• destination rebranding ~ โœจ Feel Sabah, North Borneoโœจ ~

This motto is punchy enough to capture people’sattention. Malaysians in other parts of the country will get to embrace this ๐Ÿ†• promotional theme. I believe many among the younger generation may not be aware of Sabah’s historical & colourful past. So, while they feel Sabah’s beautiful nature, warm hospitality, cultural heritage & iconic wildlife, they also get to experience treasures of yesteryear such as antiques dating back to the North Borneo era. Furthermore, this emphasized our geographic location as a Malaysian State on theNorthern part of Borneo Island.” YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ remarked

This launchย at the MATTA Travel Fair here will give a huge impetus to the growth of domestic tourism, said YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ after the flagged off ๐Ÿ”Ÿ of ๐Ÿ’ฏ e-hailing cars ๐Ÿš—๐Ÿš˜๐Ÿš– which highlighted the Sabah’s ๐Ÿ†• identity at MITEC, KL. According to her, all these vehicles bearing the โœจ Feel Sabah, North Borneo โœจ sticker will be around the Klang Valley area for 3๏ธโƒฃ months as a promotion strategy

โœจ Feel Sabah, North Borneo โœจ

๐Ÿ†“ admission to the MATTA Fair, 17 to 19 March 2023 from 10am to 9pm. Very frequent ๐Ÿ†“ shuttle bus ๐ŸšŒ available to MITEC KL is provided from KL Sentral & Sunway Putra Mall, easy convenient for all to visit it to support travel local #cuticutiMalaysia ya ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ’ฏ๐Ÿ‘๐Ÿป

Ohh ya …STB is also participating in the MATTA Travel Fair with 45 holiday-makers & accommodation providers from Sabah are offering holiday packages in Sabah at attractive prices. Do pay a visit to the Sabah Tourism booth which located at Booth no. 1E01, 1F01-1F16 & 1G01-1G08 at the Domestic Hall, Level 1

Do check out SiennyLovesDrawing ‘s LinkedIn photos album captured from the rebranding launch via ๐Ÿ‘ฉ๐Ÿป๐Ÿ“ธ๐Ÿ“ธ https://www.linkedin.com/posts/siennylovesdrawing_cuticutimalaysia-cuticutimalaysia-travellokal-activity-7042359626318704640-AM6r

@siennylovesdraw

Hey ๐Ÿ‘‹๐Ÿป all, this time Siennylovesdrawing ๐Ÿ‘ฉ๐Ÿป would like to share about her media attendance today to witness the rebranding launch of @sabahtourism Destination ๐Ÿ†• Tagline by YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ, Minister of Tourism, Culture & Environment Sabah on the 1๏ธโƒฃst day of MATTA FAIR 2023 This launch here will give a huge impetus to the growth of domestic tourism, said YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผafter the flagged off ๐Ÿ”Ÿ of ๐Ÿ’ฏ e-hailing cars ๐Ÿš—๐Ÿš˜๐Ÿš– highlighting Sabahโ€™s ๐Ÿ†• identity at the Malaysia International Trade & Exhibition Centre ( MITEC Jalan Duta KL ). According to her, all these vehicles bearing the โ€œFeel Sabah, North Borneoโ€ sticker will be around the Klang Valley area for 3๏ธโƒฃ months as a promotion strategy โœจ Feel Sabah, North Borneo โœจ ๐Ÿ†“ admission to the MATTAFair, 17 to 19 March 2023 from 10am to 9pm. Very frequent ๐Ÿ†“ shuttle bus ๐ŸšŒ available to #MITEC KL is provided from #KLSentral & @sunwayputramall_official , easy convenient for all to visit it to support travel local #cuticutiMalaysia ya ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ’ฏ๐Ÿ‘๐Ÿป The Sabah Tourism booth is located at Booth no. 1E01, 1F01-1F16 and 1G01-1G08 at the Domestic Hall, Level 1, MITEC KL Read more via ๐ŸŒ https://siennylovesdrawing.wordpress.com/2023/03/17/new-sabah-tourism-destination-tagline-feel-sabah-north-borneo/ Jom #cuticutiMalaysia #travellokal #travellocal @Tourism Malaysia @mymotac #sabah #northborneo #Malaysia #bucketlist #views #travelblog #nature #travelgram #vacation #instatravel #trip #holiday #instagood #travelblogger #tour #traveltheworld #traveller #landscape #travelphotography #tourist #adventurer #adventure #travel #traveling #travelling #tourism #wanderlust

โ™ฌ original sound – Sabah Malaysian Borneo – Sabah Malaysian Borneo

Actually STB under the purview of the Ministry of Tourism, Culture & Environment Sabah, Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ has already launched the rebranding of Sabah’s tourism destination ๐Ÿ†• tagline ~ โœจ ‘Feel Sabah, North Borneo’ ~ โœจ on 7 March 2023 at ITB Berlin 2023 (Internationale Tourismus-Borse Berlin), the world’s largest tourism trade fair at the Messe Berlin in Germany ๐Ÿ‡ฉ๐Ÿ‡ช by YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ, Assistant Minister cum STB Chairman Datuk Joniston Bangkuai, the Ministry’s Permanent Secretary Datuk Mohd Yusrie Abdullah, STB Chief Executive Officer Noredah Othman as well as ministry & STB officials ๐Ÿ’ฏ๐Ÿ‘๐Ÿป

“The name ~ North Borneo ~ (now Sabah) sounds exotic & evokes nostalgic feelings of yearning for this destination. It is also of historical significance as the state was then known as ‘North Borneo’ prior to gaining our Independence in 1963. People in many parts of the world (reportedly) haven’t heard about Sabah, despite decades of promoting this Land Below The Wind to the outside world, let alone know about our diverse natural attractions & iconic wildlife

However, we are aware that at the mention of Borneo or North Borneo, it rings a bell. Europeans in particular associate Sabah with Borneo. Hence, we are determined to rebrand this tourist destination with โœจ Feel Sabah, North Borneo โœจ to create a ๐Ÿ†• identity in the travel marketplace. Sabah is home to spectacular natural wonders such as Mount Kinabalu, Maliau Basin & Tip of Borneo.” YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ has emphasized that STB wants the international community to know that Sabah is located in the northern part of Borneo Island in the hope of fascinating & wooing more European tourists, among others

Citing statistics from STB’s Research Division, YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ has shared that domestic travellers contributed two-thirds of the total tourism arrivals in Sabah prior to the Covid-19 pandemic. “For the pre-pandemic scenario, the total tourism arrivals in Sabah was 4.19 million visitors in 2019. That year, domestic tourism contributed 2.72 million arrivals while the figure for international arrivals stood at 1.47 million visitors. Last year, 80% of the 1.72 million arrivals to Sabah constituted domestic visitors. Based on the Domestic Visitors Profile survey in 2019, 1๏ธโƒฃ finding is that for domestic visitors, shopping ๐Ÿ›๏ธ๐ŸŽ activity is considered high โฌ†๏ธ compared with international visitors.” YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ further elaborated right after the launch of โœจ Feel Sabah, North Borneo โœจ

With the recent resumption of international direct flights, cruise tourism & optimism about mounting regular or chartered flights from ๐Ÿ†• destinations, Datuk Christina Liew informed that Sabah targets 2.2 million arrivals for 2023 & will work towards attaining 2.5 million arrivals. “If we succeed in hitting the 2.5 million mark, this would indicate an increase โฌ†๏ธ by 45.35% compared with 1.72 million arrivals in 2022.”

According to YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ, Sabah’s top feeder markets in the past (based on 2019 data) had represented a good mix from Taiwan ๐Ÿ‡น๐Ÿ‡ผ, China ๐Ÿ‡จ๐Ÿ‡ณ, Brunei ๐Ÿ‡ง๐Ÿ‡ณ, Singapore ๐Ÿ‡ธ๐Ÿ‡ฌ & South Korea ๐Ÿ‡ฐ๐Ÿ‡ท “For Europe specifically, our top inbound tourism markets are from Germany ๐Ÿ‡ฉ๐Ÿ‡ช, France ๐Ÿ‡ซ๐Ÿ‡ท, Netherlands ๐Ÿ‡ณ๐Ÿ‡ฑ & Italy ๐Ÿ‡ฎ๐Ÿ‡น”

YB Datuk Christina Liew ๐Ÿ‘ฉ๐Ÿปโ€๐Ÿ’ผ further explained that plans are a foot to explore prospects of luring tourists from ๐Ÿ†• tourism markets in America ๐Ÿ‡บ๐Ÿ‡ฒ, Australia ๐Ÿ‡ฆ๐Ÿ‡บ, Japan ๐Ÿ‡ฏ๐Ÿ‡ต & India ๐Ÿ‡ฎ๐Ÿ‡ณ via tourism roadshows by STB. Borneo Eco Tours, Borneo Nature Tours, Borneo Trails, Rustic Borneo, Sepilok Tropical Wildlife Adventure & Tabin Wildlife Reserve from Sabah are participating in ITB Berlin 2023, rated as the world’s leading travel trade show

SiennyLovesDrawing Sabah travel bucket list

During this rebranding launch of โœจ Feel Sabah, North Borneo โœจ & while explored all the Sabah travel booths at the MATTA Fair, SiennyLovesDrawing ๐Ÿ‘ฉ๐Ÿป really missed her #cuticutiMalaysia at Sabah last year, gonna plan her trips again, yeah ๐Ÿ˜ƒ๐Ÿ˜

So, Let’s Re-Discover Sabah, Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ

Sitting atop the world’s 3๏ธโƒฃrd-largest island of Borneo, Sabah is a destination of timeless beauty where experiences await to take travellers on an authentic, memorable journey through its vibrant culture & natural wonders. Its unique blend of modern & rustic charms ensures there is always something to suit everyone’s needs, for 1๏ธโƒฃst-time visitors or returning guests

Whether it’s a simple promenade along the beach โ›ฑ๏ธ๐Ÿ–๏ธ, a stroll through the countryside, a cruise ๐Ÿ›ณ๏ธ down the river, a mountain โ›ฐ๏ธ exploration, or a plunge into the crystal-clear ocean water ๐ŸŒŠ, Sabah is an absolute gem ๐Ÿ’Ž in the heart of Southeast Asia ๐ŸŒ, waiting to be discovered and revisited. Given its diverse landscape, which includes tropical rainforests ๐ŸŒณ๐ŸŒณ, beaches ๐Ÿ–๏ธโ›ฑ๏ธ & mountainous โ›ฐ๏ธ regions, the 2๏ธโƒฃnd largest Malaysian state has become a popular getaway in recent years

@siennylovesdraw

๐Ÿ˜๐Ÿคฉ๐Ÿ‘๐Ÿป๐Ÿ’•Will be back again for sure #flypodkinabalumountainlodge #Kundasang easily fall asleep to fully recharge & energized @ this cosy comfy #lodgegetaway #lodge #lodgestaycation #kundasangsabah #kundasangsabahโ™ฅ๏ธ #kundasangsabahโ›ฐ๏ธ #kundasangsabahโœŒ๏ธ #kundasangview #kundasangtrip #kundasangtour #kundasangranausabah #kundasangranau #Flypod #hotel #hotelaccommodation #staycation to #blog #blogpost #blogging #bloggerlife #blogginglife #blogwriting #blogger #bloggers #contentcreator #contentcreation #contentcreatormy #kotakinabalusabah #aeropodkotakinabalu #aeropod #flypodrestaurant #flypodhotelย  #flymetoSabah #SabahTourism #Sabah #localart #KotaKinabalu #KK #KKsabah #kksabahmalaysia๐Ÿ‡ฒ๐Ÿ‡พ #kksabah๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ˜˜ #kksabahan #sabahan #localsabahan #cafetime #karaoketime #karaoketime๐ŸŽค๐ŸŽผ๐ŸŽต๐ŸŽถ #Binsulok #้ฉฌๆฅ่ฅฟไบš #tourismmalaysia #cuticutimalaysia #malaysiatrulyasia #trendingnewsmalaysia #traveltok #travel #malaysia #travellocal #traveller #travelling #trip #userexperience #userstory #supportlocal #selfcare #selflove #happyeating #food #foodie #happyfoodies #foodie #foodies #makanlokal #MYFoodie #Malaysia #traveldomestic #domestictravel #trending #sabahtiktok #tour #sabahtourismboard #sabahtravel #sabahtrip2022 #sabahtrip #๐Ÿ‡ฒ๐Ÿ‡พ

โ™ฌ A warm piano instrumental ballad(808701) – NOPPO MUSIC

Sabah’s Blues ๐Ÿ’™

With more than 300 islands ๐Ÿ๏ธ๐Ÿ—พ, Sabah has the highest concentration of small islands in Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ overlooking the South China Sea, Sulu Sea & the Celebes Sea. Positioned away from the hustle & bustle of the city ๐Ÿ™๏ธ, visitors can enjoy a moment of seclusion on the tropical islands & indulge in a myriad of activities while on vacation

From the Pulau Tiga’s volcanic ๐ŸŒ‹ mud bath to Pulau Dinawan’s beach glamping ๐Ÿ•๏ธ, to Pulau Mantanani’s crystal-clear waters ๐ŸŒŠ, to Kudat’s surfing ๐Ÿ„๐Ÿปโ€โ™€๏ธ experience & Pulau Bohey Dulang’s panoramic view of the Celebes Sea, there is always an idyllic island & beach to explore along the west & east coasts. Wherever you go in Sabah, you will also be treated to a spectacular sunset ๐ŸŒ„๐ŸŒ… view that is sure to create a positive impression

Sabah’s Culture ๐Ÿ’›

There’s no better way to immerse yourself in a ๐Ÿ†• culture than by attending one of Sabah’s many annual festivals. The state is known for its diverse population, with the Kadazan Dusun being the largest indigenous group, followed by the Bajaus & the Muruts

Kaamatan, or Harvest Festival, is the most important event in the Kadazan Dusun communityโ€™s calendar. It is held throughout the month of May to express gratitude for a good harvest ๐Ÿ™๐Ÿป The celebration usually features traditional rituals to appease the paddy spirit ๐ŸŒพ, offering outsiders a glimpse into the ancient religion

The Tamu Besar, which takes place in Oct or Nov in the Kota Belud district, allows visitors to see Bajau horsemen dressed in vibrant traditional clothing in action. Visit the interior for the annual Kalimaran Festival in March to learn about Murut’s craftmanship or participate in the Semporna’s unique water ๐Ÿ’ฆ festival ‘Regetta Lepa’ in Apr to experience the Bajau Laut or Sea Gypsies’ traditions

Sabah’s Nature & Adventure ๐Ÿ’š

A significant aspect of Sabah’s tourism is in the countryside, where extreme & laidback activities await visitors. Nature enthusiasts can enjoy forest ๐ŸŒณ๐ŸŒณ bathing & lung-cleansing trips in the rural areas surrounded by lush greenery & serene river. Enjoy the sweat as you explore off the beaten trails ๐Ÿฅพ that lead to hidden gorges & spectacular waterfalls ๐Ÿž๏ธ, such as the Taralamas River Canyon in Ranau, the Merabung River in Lahad Datu & the Sinipung Hill in far-flung Long Pasia, just to name a few

For outdoor leisure activities, camping ๐Ÿ•๏ธ in Kiulu, Kadamaian & highland Ranau will guarantee visitors a spectacular view of the iconic Mount Kinabalu โ›ฐ๏ธ, the tallest peak in Malaysia ๐Ÿ‡ฒ๐Ÿ‡พ & Borneo

Sabah’s Wildlife ๐Ÿ˜๐Ÿป๐ŸŠ ๐Ÿฌ

For the most part, this Land Below the Wind is a sanctuary for endangered & protected wildlife endemic to Borneo. It is home to 1๏ธโƒฃ of the oldest rainforests ๐ŸŒณ๐ŸŒณ in the world ๐ŸŒŽ, dating back to 130 million years & 688 bird species ๐Ÿฆ๐Ÿ•Š๏ธ๐Ÿฆœ๐Ÿฆ…๐Ÿฆ‰๐Ÿชถ

To observe wildlife in its natural habitat, take a trip to Sandakan & embark on a river cruise ๐Ÿ›ณ๏ธ along the Kinabatangan River for an unforgettable once-in-a-lifetime wildlife viewing experience. You may see Borneo pygmy elephants ๐Ÿ˜, proboscis monkeys, orangutans, sun bears ๐Ÿป, hornbills, crocodiles ๐ŸŠ & even Irrawaddy dolphins ๐Ÿฌ

Sabah’s commitment to conservation is 1๏ธโƒฃ of its most valuable assets, making it an excellent example of educational tourism. Most of the established & world-renowned conservation centres, such as the Sepilok Orang Utan Rehabilitation Centre, the worldโ€™s only Bornean Sun Bear Conservation Centre, Tabin Wildlife Reserve, Danum Valley Conservation Centre, Imbak Canyon & Maliau Basin, are located in the Heart of Borneo โค๏ธ

Sabah’s Seas ๐ŸŒŠ๐Ÿ’ฆ

There is just as much to see underwater ๐Ÿคฟ๐Ÿฅฝ in Sabah as there is on the surface, which is a unique experience in itself. From the west to east coasts, Sabah waters have been the sites of numerous encounters with majestic marine creatures of various sizes. Its abundant marine biodiversity has enticed divers from all over the world to visit & experience Sabah’s underwater splendours ๐Ÿ’ฏ๐Ÿ‘๐Ÿป

Divers have been treated to sightings of killer whales or Orca, hammerhead sharks ๐Ÿฆˆ & thresher sharks in waters off Sipadan & Layang-Layang islands. Additionally, the Sabah Ocean is home to endangered dugongs, which have been spotted off Pulau Tiga & Mantanani Island. Whale sharks are also known to appear close to Kota Kinabalu city in the Tunku Abdul Rahman Park islands ๐Ÿ˜ฒ

Looking for the best muck diving spot in Sabahโ“โ‰๏ธ

Semporna is unquestionably the place to be, as it serves as the entryway to Mabul & Bum-Bum islands, which are teeming with exotic little marine critters & minuscule species that have never been seen before

More To Sabah

STB began amplifying its Community Based Tourism to add more cultural immersion into its travel options & indirectly, this has allowed the local community to be more involved in this thriving industry & to continue to preserve & share their culture with others

Not to forget Arts In Sabah as SiennyLovesDrawing has explored & sharing across ya ๐Ÿ’ฏ๐Ÿคฉโœจ Read more via ๐ŸŒ https://siennylovesdrawing.wordpress.com/?s=Sabah&submit=Search

In terms of growth for MICE & Business Events, the Sabah International Convention Centre opened in Feb 2020 & is able to cater to 5K delegates per event. This adds to the already matured hotel facilities that continue to also host related events

Welcome to Sabah & 2013 returns to feel & re-discover Sabah’s tourism destinations, to treat all to a fun-filled & memorable travel experience

Yes โœ…, SiennyLovesDrawing ๐Ÿ‘ฉ๐Ÿป just can’t wait ๐Ÿ˜ƒ๐Ÿ˜

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32 thoughts on “New Sabah Tourism Destination Tagline “Feel Sabah, North Borneo”

  1. “FEEL SABAH, NORTH BORNEO”
    Sabah antara negeri dekat Malaysia paling best iena pergi bercuti. Rindunya nak ke sabah. RIndu nak bukak tingkap nampak Gunung Kinabalu , best sangat

    Liked by 1 person

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