Malaysians Shift Online to Obtain their Ramadan Necessities

Updated 17 April 2022, 1.30pm

With the lockdowns changing the way we shop in recent years, Shopeeโ€™s Ramadan month data between 2019 & 2021 shows that Malaysians ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ‘ซ๐Ÿป๐Ÿ‘ฌ๐Ÿป๐Ÿ‘ญ๐Ÿป๐Ÿง‘๐Ÿปโ€๐Ÿคโ€๐Ÿง‘๐Ÿป have become more intuitive when it comes to online shopping ๐Ÿ›’๐Ÿ›๏ธ๐ŸŒ

With the advancement of technology & how Ramadan shopping is turning to be more digital, Shopee has experienced a spike ๐Ÿ“ˆ in searches for items across all segments on the platform throughout the Ramadan period in the last 3๏ธโƒฃ years

The keyword Baju Kurung was searched close to 3.3 million times throughout the Ramadan season in 2021. This was a 433% increase ๐Ÿ“ˆ from the same period in 2020. In 2020 Ramadan month, the keyword increased in popularity by 265% ๐Ÿ“ˆ compared to the same period the previous year

In the health & beauty segment, the keyword foundation was searched more than 90K times on Shopee, a significant increase compared to 2019 where it was searched about 28K times. In 2021, the keyword search increased to more than 197K times

This shows that many who observe Ramadan continue to purchase products that help them look their best ๐Ÿฅฐ, come family photo sessions during Raya celebration

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Meanwhile, the search for Kuih Raya increased to approximately 254K times during Ramadan last year from approximately 58K times in 2020 as Kuih Raya is 1 of the must-haves in the household of Malaysians who celebrate the occasion & hand out as gifts ๐ŸŽ to their family & friends

Consumers were also looking for automotive items such as helmets, engine oil, wipers, oil filter & car wax online. For instance, the keyword wiper was searched approximately 8.4K times in Ramadan 2020 as hardware and spare part shops were allowed to only operate for limited hours during the Movement Control Order (MCO) period. Last Ramadan, it was searched more than 27K times

Kenneth Soh ๐Ÿ‘จ๐Ÿปโ€๐Ÿ’ผ, Head of Marketing Campaigns at Shopee Malaysia said that the lockdowns had trained Malaysians ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿ‘ญ๐Ÿป๐Ÿ‘ฌ๐Ÿป๐Ÿ‘ซ๐Ÿป๐Ÿง‘๐Ÿปโ€๐Ÿคโ€๐Ÿง‘๐Ÿป to be accustomed to e-commerce & that Shopee has now become the go-to platform to get their Ramadan essentials which were previously purchased offline

Online shopping with Shopee

โ€œTake for instance there was a surge in sales for ketupat palas, BB Cream & concealers during Ramadan 2021. These are popular items which users used to purchase them offline. However, last year, these became the most sold items online within their product categories.โ€

On the top-3๏ธโƒฃ selling products from every category for the past 3๏ธโƒฃ years, Shopee has released the following:

Shopee Ramadan Sales

Shopee Ramadan Sales

With Ramadan just around the corner, Malaysians ๐Ÿ‡ฒ๐Ÿ‡พ๐Ÿง‘๐Ÿปโ€๐Ÿคโ€๐Ÿง‘๐Ÿป๐Ÿ‘ซ๐Ÿป๐Ÿ‘ฌ๐Ÿป๐Ÿ‘ญ๐Ÿป can look forward to shopping for their Ramadan needs during the Ramadan With Shopee campaign from 4 to 18 April 2022. Shopee users can expect to enjoy ๐Ÿ†“ shipping with a minimum spend of RM5, RM10 Ramadan deals & stand a chance to win a Vespa ๐Ÿ›ต Sprint S 150 with Weekly Motorcycle Giveaway ๐ŸŽ throughout the campaign period

While preparing to welcome the Ramadan month with Shopee, users will also be greeted by Datoโ€™ Sri Siti Nurhaliza๐Ÿง•๐Ÿผ, Malaysia’s Queen of Pop as the e-commerce platformโ€™s local ambassador during the Ramadan With Shopee campaign. Adding more cheer to the festive season, Datoโ€™ Sri Siti Nurhalizaโ€™s beauty brand, SimplySiti will be surprising users with the launch of a ๐Ÿ†• cosmetic range on its Shopee Mall official store. Get the necessities to glam up with SimplySiti for the upcoming Raya holiday season via ๐ŸŒ https://shopee.com.my/simplysiti

You can also get your Ramadan needs from brands on Shopee Mall such as Akemi, Celovis, Dessini, Dr. Cardin, Enfagrow, Gaabor, Garnier, Grafen, Honor, Infinix, Kiehlโ€™s, Kitchenz, Leviโ€™s, Logitech, Maserati, McDonaldโ€™s, Mydin, MY Mentholatum, OPPO, Perfect Diary, PinkFlash, Polo Hill, Skechers, Tefal & Vinda or search for whatever you need via ๐ŸŒ https://shopee.com.my/m/ramadan-sale

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