PMC x AirAsia ~ S.E.A. Pride Clothing Collaboration

Yeah‼️ SiennyLovesDrawing 👩🏻 has recently witnessed the launch 🎉🎊 between AirAsia ❤️✈️ and Pestle & Mortar Clothing (PMC) 👕👚collaboration 🤝

‘PMC x AirAsia: S.E.A. Pride’

It’s an exclusive capsule collection with the theme of celebrating & championing Southeast Asia 🗺 🌍, its culture & its people 👫👭👬

This collection aims to spark conversations 🗣👥👤👥 as the designers were given full creative freedom in expressing the essence of Southeast Asia 🗺🌍 through their eyes 👀 , ultimately showcasing to the world 🌍 what Southeast Asian artists have to offer

Designed by 7️⃣ different Southeast Asian designers from;

  • Malaysia 🇲🇾 (Pestle & Mortar Clothing)

  • Vietnam 🇻🇳 (Headless)

Ho Chi Minh City-based Quang Minh founded Headless in 2015 when he could not find the clothes. ⁠Boasting a distinctive unisex ⁠style inspired by anime, Headless has since grown into one of Vietnam 🇻🇳 ’s most unique streetwear brands

  •  Cambodia 🇰🇭 (Lisa Mam & Peap Tarr)

Peap Tarr has his roots in graffiti art culture, later combining his New Zealand 🇳🇿 & Cambodian 🇰🇭 heritage to create a unique form of ⁠street art that has caught the attention of art lovers around the world with its signature sinister yet tranquil imagery

Lisa Mam is a young, up-and-coming urban artist from Phnom Penh who embodies the city’s new 🆕 energy. As the 1️⃣st official female ⁠street artist in Cambodia 🇰🇭 , she has been perfecting her unique style since 2010 & has been featured in several collaborative ⁠exhibitions throughout Asean

  • Thailand 🇹🇭 (Mamablues)

One of Thailand 🇹🇭 ’s most sought-after street artists, Fawalai Sirisomphol, 1️⃣st made a name for herself as an illustrator & mural artist. With a background in interior architecture, she is best ⁠known for creating larger-than-life pieces featuring characters & slice-of-life imagery

  • Philippines 🇵🇭 (Don’t Blame The Kids)

This clothing brand centered on youth culture, one that thrives on hard work, passion & the unconventional. It’s designed to instill a strong sense of purpose, positivity & community among kids 👶🏻👧🏻🧒🏻👦🏻🧑🏻 & the kids-at-heart the world 🌍 over

  • Singapore 🇸🇬 (Sam Lo)

Known as the ‘Sticker Lady’ following a run-in with the law several years ago, artist Sam Lo blends Eastern & Western influences to ⁠create uniquely Singaporean 🇸🇬 work, which include the iconic design of the Nike Singapore flagship store in Jewel Changi Airport 🛩

Launched by Head of Brand, AirAsia Group Rudy Khaw, and Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh at REXKL, the line features 7️⃣ clothing & accessory items e.g. 3️⃣ unisex t-shirts, 1️⃣ 5-panel cap, 1️⃣ luggage tag, 1️⃣ bum bag & 1️⃣ set of 3 pins

Head of Brand, AirAsia Group Rudy Khaw said, “We are pleased to join forces with another successful homegrown brand, Pestle & Mortar Clothing 👚👕, to elevate the presence of Southeast Asian brands in our lifestyle offerings. This partnership 🤝 has opened up opportunities for regional artists & designers to collaborate 🤝 & showcase their work on our extensive network as well as online & we hope this will encourage more young designers in Asean to find new 🆕 ways to express themselves & their rich heritage.”

Pestle & Mortar Clothing CEO & Co-Founder Hugh Koh said, “We are a storytelling company 1️⃣st & a clothing 👚👕 brand 2️⃣nd. We at Pestle & Mortar Clothing 👕👚 use our apparel as a canvas for stories & we aim to spark conversations through our designs & ultimately show the world 🌍 what Southeast Asia is capable of. This collaboration 🤝 with AirAsia ❤️✈️ is extremely special to us as we kick off our year long 🔟th Anniversary Campaign with them & at the same time we get to highlight Southeast Asia region 🗺🌍 through the eyes of 7️⃣ different storytelling artists.”

This collection will be available for purchase 🛒🛍 starting 10am, 15 Feb 2020 on selected AirAsia flights, Major Drop Sunway Pyramid & Major Drop Midvalley

Online shopping platforms 🌐🛒🛍 via

🌐 https://pestlemortarclothing.com/collections/pmc-x-airasia

🌐 https://www.ourshop.com/en/MYR/brand/pmc-x-airasia

You may also enjoy your reading via her Medium blog 🌐 https://medium.com/@siennylovesdrawing/southeast-asian-pride-showcased-through-airasia-pestle-mortar-clothing-collaboration-20e8a97147a2

More of SiennyLovesDrawing 👩🏻 ‘s stories via 🌐 https://medium.com/@siennylovesdrawing

#AirAsia #flight #launch #event #SEA #Asia #SouthEastAsia #PMC10Strong⁠ #PMCxAirAsia⁠ #SEAPride⁠ #PestleMortarClothing⁠ #PrideOfSoutheastAsia #Shopping #OnlineShopping #Malaysia #Cambodia #Thailand #Vietnam #Philippines #Singapore #fashion #clothing #clothes #bag #accessories #artists #artists #designer #designers #design #art #siennylovesdrawing #blog

16 thoughts on “PMC x AirAsia ~ S.E.A. Pride Clothing Collaboration

    1. Yeah‼️ Agreeable that this really an awesome collection 👍🏻💗

      During the launch there was no specific mention whether will expand to Japan 🇯🇵 though, personally I think it will expand to other Asia countries in the future 😃😁

      Like

  1. This is pretty interesting, especially that the young designers were given the freedom to create unrestricted. Capsule collections are so useful because they don’t take space and everything matches.

    Liked by 1 person

  2. Wow, it looks like such a great time. I never heard of these clothing brands. Very unique name, that is for sure. Great blog. Thank you for sharing the style of Asia with us. Some of the most beautiful clothing I have ever worn are made in Asia.

    Liked by 1 person

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