TOP Micro-Clean Tech & ‘Pass It On’ CSR Campaign

SiennyLovesDrawing has attended the launch of TOP Micro-Clean Tech & ‘Pass It On’ Corporate Social Responsibility (CSR) Campaign.

She was impressed with the CSR initiative by Top with its new breakthrough Micro-Clean Tech™ technology in encouraging its consumers to attain next level, micro-cleaned laundry 💦 using its Anti-Sebum detergent technology.

The TOP Pass It On Community Campaign was launched by the Deputy Secretary General, Ministry of Women, Family and Community Development, Yang Berusaha Dr. Waitchalla Suppiah.

This campaign takes what Micro-Clean Tech™ technology can do i.e. revive, refresh & renew clothes 🎽👚👕👔👗👖👘. It is based on the premise that everybody deserves Micro-Clean-ed clothes, for a cleaner, happier & healthier lifestyle. This is where the campaign helps the communities at large.

~~‘It’s not clean until It’s Micro-Clean’~~

This is an advanced formula developed by Lion Corp Japan, it able to micro clean 💦 with its anti-malodour, anti-mite dust, antibacterial & FreshCare™ fragrance technology up to 30 days freshness after washing.

The 4-step Top Pass It On Campaign,

1. To collect & sort the pre-loved clothes given by the public
2. All the pre-loved clothes 🎽👚👕👔👗👖👘 being professionally laundered 💦using TOP Micro-Clean Tech
3. Ironed & packed 📦 after the refresh & revive in Step 2
4. The Ministry of Women, Family and Community Development will then gift the clothes to those who can benefit from them

“ The TOP ‘Pass It On’ Community campaign is very much in-line with the ideals of the Ministry of Women, Family and Community Development & in-line with the way we help our constituents. The Ministry is fully committed to adopt & implement productive welfare to break the vicious cycle of poverty by creating self-reliant people, aiding them with the equipment, machinery or seed money that they need to succeed. Now we can add pre-loved clothing 🎽👚👕👔👗👖👘 to the aid we can share with them.” YBrs. Dr. Waitchalla Suppiah said.

“This is a campaign about shared memories & shared experiences. We applaud 👍🏻👏🏻 TOP for developing a meaningful & practical means of helping the ‘haves’ share with the ‘have nots’, while reducing environmental waste in the form of textiles and clothing 🎽👚👕👔👗👖👘that are still usable that end up in landfills. A ringgit value cannot be attached to such a contribution because it is emotional & psychological, helping to rebuild self-esteem, & gift people with the outfits that can help them realise their potential. TOP has put in place a sustainable program that involves communities nationwide in helping those who have the least. I am encouraged that programs like TOP Pass It On takes a 360 degrees approach through its private-public-people collaborations.” YBrs. Dr. Waitchalla Suppiah further elaborated.

So, let’s start by tidying your wardrobe!

SiennyLovesDrawing strongly encourages everyone to be part of this meaningful campaign by donating some pre-loved clothes 🎽👚👕👔👗👖👘 to Top & then to help the needy.

Website: http://www.southernlion.com.my

Customer care line: 1800-88-0133

TOP Micro-Clean Tech with anti-sebum technology is available at all retailers nationwide.

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